#7728B0#7728B0

#7728B0 is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 46.7% C 0.202 H 306.2°. Best body text is #FFFFFF at 7.74:1 contrast (WCAG AA passes).

Color values

HEX	#7728B0
RGB	rgb(119, 40, 176)
HSL	hsl(275, 63%, 42%)
HSV	hsv(275, 77%, 69%)
CMYK	cmyk(32.4%, 77.3%, 0%, 31%)
CIE-LAB	lab(35.15, 56.75, -57.24)
CIE-LCH	lch(35.15, 80.61, 314.75°)
OKLab	oklab(46.66% 0.1194 -0.1629)
OKLCH	oklch(46.66% 0.202 306.2)
XYZ	xyz(16.2013, 8.5743, 41.8674)
Luminance	0.0857 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B0 #61B028

analogous

#3328B0 #7728B0 #B028A5

triadic

#7728B0 #B07728 #28B077

tetradic

#7728B0 #B03328 #61B028 #28A5B0

square

#7728B0 #B03328 #61B028 #28A5B0

split-complementary

#7728B0 #A5B028 #28B033

monochromatic

#34114C #551D7E #7728B0 #9641D4 #B273DF

Accessibility & contrast

On white

7.74

#7728B0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#7728B0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B0

7.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B0	#FFFFFF	#000000	##FFFFFF
##7728B0	1.00	7.74	2.71	7.74
#FFFFFF	7.74	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050B4

Deuteranopia (green-blind)

#0053AD

Tritanopia (blue-blind)

#6D4A6B

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7728b0;
/* rgb */ color: rgb(119, 40, 176);
/* oklch */ color: oklch(46.7% 0.202 306.2);

Tailwind

colors: {
  custom: {
    50: '#a46bc8',
    500: '#7728b0',
    950: '#000000',
  },
}

SCSS

$custom: #7728b0;
$custom-light: #a46bc8;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b0",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 176
  },
  "hsl": {
    "h": 274.853,
    "s": 62.963,
    "l": 42.353
  },
  "oklch": {
    "l": 0.46661,
    "c": 0.20195,
    "h": 306.2
  },
  "luminance": 0.08574
}

Semantic roles & 50–950 ramp

primary

#7728B0

secondary

#93C66D

accent

#E64287

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →