#7728AC#7728AC

#7728AC is a mid, vivid violet. Relative luminance 0.084; OKLCH L 46.3% C 0.198 H 307.4°. Best body text is #FFFFFF at 7.83:1 contrast (WCAG AA passes).

Color values

HEX	#7728AC
RGB	rgb(119, 40, 172)
HSL	hsl(276, 62%, 42%)
HSV	hsv(276, 77%, 67%)
CMYK	cmyk(30.8%, 76.7%, 0%, 32.5%)
CIE-LAB	lab(34.84, 55.85, -55.36)
CIE-LCH	lch(34.84, 78.64, 315.25°)
OKLab	oklab(46.35% 0.1203 -0.1573)
OKLCH	oklch(46.35% 0.198 307.4)
XYZ	xyz(15.8113, 8.4183, 39.8137)
Luminance	0.0842 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728AC #5DAC28

analogous

#3528AC #7728AC #AC289F

triadic

#7728AC #AC7728 #28AC77

tetradic

#7728AC #AC3528 #5DAC28 #289FAC

square

#7728AC #AC3528 #5DAC28 #289FAC

split-complementary

#7728AC #9FAC28 #28AC35

monochromatic

#321149 #551C7A #7728AC #973FD2 #B271DE

Accessibility & contrast

On white

7.83

#7728AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#7728AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728AC

7.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728AC	#FFFFFF	#000000	##FFFFFF
##7728AC	1.00	7.83	2.68	7.83
#FFFFFF	7.83	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FB0

Deuteranopia (green-blind)

#0053A9

Tritanopia (blue-blind)

#6E4969

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7728ac;
/* rgb */ color: rgb(119, 40, 172);
/* oklch */ color: oklch(46.3% 0.198 307.4);

Tailwind

colors: {
  custom: {
    50: '#a36bc6',
    500: '#7728ac',
    950: '#000000',
  },
}

SCSS

$custom: #7728ac;
$custom-light: #a36bc6;
$custom-dark: #000000;

JSON

{
  "hex": "#7728ac",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 172
  },
  "hsl": {
    "h": 275.909,
    "s": 62.264,
    "l": 41.569
  },
  "oklch": {
    "l": 0.46345,
    "c": 0.19807,
    "h": 307.4
  },
  "luminance": 0.08418
}

Semantic roles & 50–950 ramp

primary

#7728AC

secondary

#8FC56B

accent

#E54284

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728AC

Body copy rendered with the generated semantic roles for this colour.

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