#7728AB#7728AB

#7728AB is a mid, vivid violet. Relative luminance 0.084; OKLCH L 46.3% C 0.197 H 307.7°. Best body text is #FFFFFF at 7.85:1 contrast (WCAG AA passes).

Color values

HEX	#7728AB
RGB	rgb(119, 40, 171)
HSL	hsl(276, 62%, 41%)
HSV	hsv(276, 77%, 67%)
CMYK	cmyk(30.4%, 76.6%, 0%, 32.9%)
CIE-LAB	lab(34.76, 55.63, -54.89)
CIE-LCH	lch(34.76, 78.15, 315.38°)
OKLab	oklab(46.27% 0.1205 -0.156)
OKLCH	oklch(46.27% 0.197 307.7)
XYZ	xyz(15.7157, 8.3800, 39.3098)
Luminance	0.0838 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728AB #5CAB28

analogous

#3628AB #7728AB #AB289E

triadic

#7728AB #AB7728 #28AB77

tetradic

#7728AB #AB3628 #5CAB28 #289EAB

square

#7728AB #AB3628 #5CAB28 #289EAB

split-complementary

#7728AB #9EAB28 #28AB36

monochromatic

#321148 #541C79 #7728AB #973ED2 #B270DE

Accessibility & contrast

On white

7.85

#7728AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#7728AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728AB

7.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728AB	#FFFFFF	#000000	##FFFFFF
##7728AB	1.00	7.85	2.68	7.85
#FFFFFF	7.85	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FAF

Deuteranopia (green-blind)

#0052A8

Tritanopia (blue-blind)

#6E4868

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7728ab;
/* rgb */ color: rgb(119, 40, 171);
/* oklch */ color: oklch(46.3% 0.197 307.7);

Tailwind

colors: {
  custom: {
    50: '#a36bc5',
    500: '#7728ab',
    950: '#000000',
  },
}

SCSS

$custom: #7728ab;
$custom-light: #a36bc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7728ab",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 171
  },
  "hsl": {
    "h": 276.183,
    "s": 62.085,
    "l": 41.373
  },
  "oklch": {
    "l": 0.46266,
    "c": 0.1971,
    "h": 307.7
  },
  "luminance": 0.0838
}

Semantic roles & 50–950 ramp

primary

#7728AB

secondary

#8EC46A

accent

#E54383

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728AB

Body copy rendered with the generated semantic roles for this colour.

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