#7728AA#7728AA

#7728AA is a mid, vivid violet. Relative luminance 0.083; OKLCH L 46.2% C 0.196 H 308.0°. Best body text is #FFFFFF at 7.87:1 contrast (WCAG AA passes).

Color values

HEX	#7728AA
RGB	rgb(119, 40, 170)
HSL	hsl(276, 62%, 41%)
HSV	hsv(276, 76%, 67%)
CMYK	cmyk(30%, 76.5%, 0%, 33.3%)
CIE-LAB	lab(34.69, 55.41, -54.42)
CIE-LCH	lch(34.69, 77.66, 315.52°)
OKLab	oklab(46.19% 0.1207 -0.1546)
OKLCH	oklch(46.19% 0.196 308)
XYZ	xyz(15.6207, 8.3420, 38.8097)
Luminance	0.0834 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728AA #5BAA28

analogous

#3628AA #7728AA #AA289C

triadic

#7728AA #AA7728 #28AA77

tetradic

#7728AA #AA3628 #5BAA28 #289CAA

square

#7728AA #AA3628 #5BAA28 #289CAA

split-complementary

#7728AA #9CAA28 #28AA36

monochromatic

#321147 #541C78 #7728AA #983ED2 #B26FDD

Accessibility & contrast

On white

7.87

#7728AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.67

#7728AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728AA

7.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728AA	#FFFFFF	#000000	##FFFFFF
##7728AA	1.00	7.87	2.67	7.87
#FFFFFF	7.87	1.00	21.00	1.00
#000000	2.67	21.00	1.00	21.00
##FFFFFF	7.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FAE

Deuteranopia (green-blind)

#0052A7

Tritanopia (blue-blind)

#6F4868

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7728aa;
/* rgb */ color: rgb(119, 40, 170);
/* oklch */ color: oklch(46.2% 0.196 308.0);

Tailwind

colors: {
  custom: {
    50: '#a36bc4',
    500: '#7728aa',
    950: '#000000',
  },
}

SCSS

$custom: #7728aa;
$custom-light: #a36bc4;
$custom-dark: #000000;

JSON

{
  "hex": "#7728aa",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 170
  },
  "hsl": {
    "h": 276.462,
    "s": 61.905,
    "l": 41.176
  },
  "oklch": {
    "l": 0.46188,
    "c": 0.19612,
    "h": 308
  },
  "luminance": 0.08342
}

Semantic roles & 50–950 ramp

primary

#7728AA

secondary

#8DC46A

accent

#E54382

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →