#7728AA#7728AA

#7728AA is a mid, vivid violet. Relative luminance 0.083; OKLCH L 46.2% C 0.196 H 308.0°. Best body text is #FFFFFF at 7.87:1 contrast (WCAG AA passes).

Color values

HEX#7728AA
RGBrgb(119, 40, 170)
HSLhsl(276, 62%, 41%)
HSVhsv(276, 76%, 67%)
CMYKcmyk(30%, 76.5%, 0%, 33.3%)
CIE-LABlab(34.69, 55.41, -54.42)
CIE-LCHlch(34.69, 77.66, 315.52°)
OKLaboklab(46.19% 0.1207 -0.1546)
OKLCHoklch(46.19% 0.196 308)
XYZxyz(15.6207, 8.3420, 38.8097)
Luminance0.0834 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7728AA #5BAA28
analogous
#3628AA #7728AA #AA289C
triadic
#7728AA #AA7728 #28AA77
tetradic
#7728AA #AA3628 #5BAA28 #289CAA
square
#7728AA #AA3628 #5BAA28 #289CAA
split-complementary
#7728AA #9CAA28 #28AA36
monochromatic
#321147 #541C78 #7728AA #983ED2 #B26FDD

Accessibility & contrast

On white

7.87
#7728AA on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.67
#7728AA on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728AA
7.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7728AA#FFFFFF#000000##FFFFFF
##7728AA1.007.872.677.87
#FFFFFF7.871.0021.001.00
#0000002.6721.001.0021.00
##FFFFFF7.871.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004FAE
Deuteranopia (green-blind)
#0052A7
Tritanopia (blue-blind)
#6F4868
Achromatopsia (no color)
#525252

Design tokens & code

CSS
--color: #7728aa;
/* rgb */ color: rgb(119, 40, 170);
/* oklch */ color: oklch(46.2% 0.196 308.0);
Tailwind
colors: {
  custom: {
    50: '#a36bc4',
    500: '#7728aa',
    950: '#000000',
  },
}
SCSS
$custom: #7728aa;
$custom-light: #a36bc4;
$custom-dark: #000000;
JSON
{
  "hex": "#7728aa",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 170
  },
  "hsl": {
    "h": 276.462,
    "s": 61.905,
    "l": 41.176
  },
  "oklch": {
    "l": 0.46188,
    "c": 0.19612,
    "h": 308
  },
  "luminance": 0.08342
}

Semantic roles & 50–950 ramp

primary
#7728AA
secondary
#8DC46A
accent
#E54382
background
#FAF6FC
surface
#F4ECF8
border
#CEC7D1
text
#100713
muted
#7F7A82

Preview Lab

Preview with #7728AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7728AA Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva