#7728A7#7728A7

#7728A7 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 46.0% C 0.193 H 308.9°. Best body text is #FFFFFF at 7.94:1 contrast (WCAG AA passes).

Color values

HEX	#7728A7
RGB	rgb(119, 40, 167)
HSL	hsl(277, 61%, 41%)
HSV	hsv(277, 76%, 65%)
CMYK	cmyk(28.7%, 76%, 0%, 34.5%)
CIE-LAB	lab(34.46, 54.74, -52.99)
CIE-LCH	lch(34.46, 76.19, 315.93°)
OKLab	oklab(45.96% 0.1213 -0.1504)
OKLCH	oklch(45.96% 0.193 308.9)
XYZ	xyz(15.3402, 8.2298, 37.3321)
Luminance	0.0823 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728A7 #58A728

analogous

#3728A7 #7728A7 #A72897

triadic

#7728A7 #A77728 #28A777

tetradic

#7728A7 #A73728 #58A728 #2897A7

square

#7728A7 #A73728 #58A728 #2897A7

split-complementary

#7728A7 #97A728 #28A737

monochromatic

#311044 #541C76 #7728A7 #983CD0 #B26DDC

Accessibility & contrast

On white

7.94

#7728A7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#7728A7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728A7

7.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728A7	#FFFFFF	#000000	##FFFFFF
##7728A7	1.00	7.94	2.65	7.94
#FFFFFF	7.94	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EAB

Deuteranopia (green-blind)

#0052A4

Tritanopia (blue-blind)

#704766

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7728a7;
/* rgb */ color: rgb(119, 40, 167);
/* oklch */ color: oklch(46.0% 0.193 308.9);

Tailwind

colors: {
  custom: {
    50: '#a36ac2',
    500: '#7728a7',
    950: '#000000',
  },
}

SCSS

$custom: #7728a7;
$custom-light: #a36ac2;
$custom-dark: #000000;

JSON

{
  "hex": "#7728a7",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 167
  },
  "hsl": {
    "h": 277.323,
    "s": 61.353,
    "l": 40.588
  },
  "oklch": {
    "l": 0.45956,
    "c": 0.19321,
    "h": 308.9
  },
  "luminance": 0.0823
}

Semantic roles & 50–950 ramp

primary

#7728A7

secondary

#8AC368

accent

#E44380

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7728A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →