#7728A4#7728A4

#7728A4 is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.7% C 0.190 H 309.8°. Best body text is #FFFFFF at 8.00:1 contrast (WCAG AA passes).

Color values

HEX	#7728A4
RGB	rgb(119, 40, 164)
HSL	hsl(278, 61%, 40%)
HSV	hsv(278, 76%, 64%)
CMYK	cmyk(27.4%, 75.6%, 0%, 35.7%)
CIE-LAB	lab(34.23, 54.08, -51.55)
CIE-LCH	lch(34.23, 74.71, 316.37°)
OKLab	oklab(45.73% 0.1219 -0.1461)
OKLCH	oklch(45.73% 0.19 309.8)
XYZ	xyz(15.0661, 8.1202, 35.8884)
Luminance	0.0812 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728A4 #55A428

analogous

#3928A4 #7728A4 #A42893

triadic

#7728A4 #A47728 #28A477

tetradic

#7728A4 #A43928 #55A428 #2893A4

square

#7728A4 #A43928 #55A428 #2893A4

split-complementary

#7728A4 #93A428 #28A439

monochromatic

#301042 #531C73 #7728A4 #993ACF #B36BDB

Accessibility & contrast

On white

8.00

#7728A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#7728A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728A4

8.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728A4	#FFFFFF	#000000	##FFFFFF
##7728A4	1.00	8.00	2.62	8.00
#FFFFFF	8.00	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA7

Deuteranopia (green-blind)

#0552A1

Tritanopia (blue-blind)

#714564

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7728a4;
/* rgb */ color: rgb(119, 40, 164);
/* oklch */ color: oklch(45.7% 0.190 309.8);

Tailwind

colors: {
  custom: {
    50: '#a36ac0',
    500: '#7728a4',
    950: '#000000',
  },
}

SCSS

$custom: #7728a4;
$custom-light: #a36ac0;
$custom-dark: #000000;

JSON

{
  "hex": "#7728a4",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 164
  },
  "hsl": {
    "h": 278.226,
    "s": 60.784,
    "l": 40
  },
  "oklch": {
    "l": 0.45726,
    "c": 0.19031,
    "h": 309.8
  },
  "luminance": 0.0812
}

Semantic roles & 50–950 ramp

primary

#7728A4

secondary

#87C166

accent

#E4447E

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7728A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →