#7728A3#7728A3

#7728A3 is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.6% C 0.189 H 310.2°. Best body text is #FFFFFF at 8.03:1 contrast (WCAG AA passes).

Color values

HEX	#7728A3
RGB	rgb(119, 40, 163)
HSL	hsl(279, 61%, 40%)
HSV	hsv(279, 75%, 64%)
CMYK	cmyk(27%, 75.5%, 0%, 36.1%)
CIE-LAB	lab(34.16, 53.86, -51.06)
CIE-LCH	lch(34.16, 74.22, 316.53°)
OKLab	oklab(45.65% 0.1221 -0.1447)
OKLCH	oklch(45.65% 0.189 310.2)
XYZ	xyz(14.9761, 8.0842, 35.4147)
Luminance	0.0808 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728A3 #54A328

analogous

#3A28A3 #7728A3 #A32891

triadic

#7728A3 #A37728 #28A377

tetradic

#7728A3 #A33A28 #54A328 #2891A3

square

#7728A3 #A33A28 #54A328 #2891A3

split-complementary

#7728A3 #91A328 #28A33A

monochromatic

#2F1041 #531C72 #7728A3 #993ACF #B36BDB

Accessibility & contrast

On white

8.03

#7728A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#7728A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728A3

8.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728A3	#FFFFFF	#000000	##FFFFFF
##7728A3	1.00	8.03	2.62	8.03
#FFFFFF	8.03	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA6

Deuteranopia (green-blind)

#0851A0

Tritanopia (blue-blind)

#714564

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7728a3;
/* rgb */ color: rgb(119, 40, 163);
/* oklch */ color: oklch(45.6% 0.189 310.2);

Tailwind

colors: {
  custom: {
    50: '#a36abf',
    500: '#7728a3',
    950: '#000000',
  },
}

SCSS

$custom: #7728a3;
$custom-light: #a36abf;
$custom-dark: #000000;

JSON

{
  "hex": "#7728a3",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 163
  },
  "hsl": {
    "h": 278.537,
    "s": 60.591,
    "l": 39.804
  },
  "oklch": {
    "l": 0.4565,
    "c": 0.18933,
    "h": 310.2
  },
  "luminance": 0.08084
}

Semantic roles & 50–950 ramp

primary

#7728A3

secondary

#86C166

accent

#E4447D

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7728A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →