#77288D#77288D
#77288D is a dark, vivid purple. Relative luminance 0.074; OKLCH L 44.1% C 0.168 H 318.0°. Best body text is #FFFFFF at 8.49:1 contrast (WCAG AA passes).
Color values
| HEX | #77288D |
|---|---|
| RGB | rgb(119, 40, 141) |
| HSL | hsl(287, 56%, 35%) |
| HSV | hsv(287, 72%, 55%) |
| CMYK | cmyk(15.6%, 71.6%, 0%, 44.7%) |
| CIE-LAB | lab(32.62, 49.19, -40.13) |
| CIE-LCH | lch(32.62, 63.48, 320.79°) |
| OKLab | oklab(44.07% 0.1249 -0.1126) |
| OKLCH | oklch(44.07% 0.168 318) |
| XYZ | xyz(13.1736, 7.3632, 25.9215) |
| Luminance | 0.0736 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.85
Darkmagenta
#8B008B
ΔE00 4.74
Purple
#800080
ΔE00 4.82
Rebeccapurple
#663399
ΔE00 5.10
Darkish Purple
#751973
ΔE00 5.34
Warm Purple
#952E8F
ΔE00 6.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77288D #3E8D28
analogous
#45288D #77288D #8D2870
triadic
#77288D #8D7728 #288D77
tetradic
#77288D #8D4528 #3E8D28 #28708D
square
#77288D #8D4528 #3E8D28 #28708D
split-complementary
#77288D #708D28 #288D45
monochromatic
#270D2E #4F1A5D #77288D #9F36BD #B85ED1
Accessibility & contrast
On white
8.49
#77288D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.47
#77288D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77288D
8.49:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77288D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77288D | 1.00 | 8.49 | 2.47 | 8.49 |
| #FFFFFF | 8.49 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.47 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.49 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004890
Deuteranopia (green-blind)
#2C4F8B
Tritanopia (blue-blind)
#763C58
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #77288d; /* rgb */ color: rgb(119, 40, 141); /* oklch */ color: oklch(44.1% 0.168 318.0);
Tailwind
colors: {
custom: {
50: '#a269af',
500: '#77288d',
950: '#000000',
},
}SCSS
$custom: #77288d; $custom-light: #a269af; $custom-dark: #000000;
JSON
{
"hex": "#77288d",
"rgb": {
"r": 119,
"g": 40,
"b": 141
},
"hsl": {
"h": 286.931,
"s": 55.801,
"l": 35.49
},
"oklch": {
"l": 0.44069,
"c": 0.16819,
"h": 318
},
"luminance": 0.07363
}Semantic roles & 50–950 ramp
primary
#77288D
secondary
#6EB75A
accent
#DF4969
background
#FAF6FA
surface
#F4EBF4
border
#CEC6CE
text
#0F0710
muted
#7F7A7F