#77287D#77287D

#77287D is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.0% C 0.153 H 324.9°. Best body text is #FFFFFF at 8.81:1 contrast (WCAG AA passes).

Color values

HEX	#77287D
RGB	rgb(119, 40, 125)
HSL	hsl(296, 52%, 32%)
HSV	hsv(296, 68%, 49%)
CMYK	cmyk(4.8%, 68%, 0%, 51%)
CIE-LAB	lab(31.63, 46.02, -31.76)
CIE-LCH	lch(31.63, 55.92, 325.39°)
OKLab	oklab(43.04% 0.1253 -0.0882)
OKLCH	oklch(43.04% 0.153 324.9)
XYZ	xyz(12.0679, 6.9209, 20.0983)
Luminance	0.0692 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77287D #2E7D28

analogous

#4D287D #77287D #7D2858

triadic

#77287D #7D7728 #287D77

tetradic

#77287D #7D4D28 #2E7D28 #28587D

square

#77287D #7D4D28 #2E7D28 #28587D

split-complementary

#77287D #587D28 #287D4D

monochromatic

#1F0A20 #4B194F #77287D #A337AB #C156C9

Accessibility & contrast

On white

8.81

#77287D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#77287D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77287D

8.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77287D	#FFFFFF	#000000	##FFFFFF
##77287D	1.00	8.81	2.38	8.81
#FFFFFF	8.81	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#17447F

Deuteranopia (green-blind)

#384E7B

Tritanopia (blue-blind)

#7A354F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #77287d;
/* rgb */ color: rgb(119, 40, 125);
/* oklch */ color: oklch(43.0% 0.153 324.9);

Tailwind

colors: {
  custom: {
    50: '#a169a3',
    500: '#77287d',
    950: '#000000',
  },
}

SCSS

$custom: #77287d;
$custom-light: #a169a3;
$custom-dark: #000000;

JSON

{
  "hex": "#77287d",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 125
  },
  "hsl": {
    "h": 295.765,
    "s": 51.515,
    "l": 32.353
  },
  "oklch": {
    "l": 0.43036,
    "c": 0.15326,
    "h": 324.9
  },
  "luminance": 0.0692
}

Semantic roles & 50–950 ramp

primary

#77287D

secondary

#59AE53

accent

#DB4D57

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F070F

muted

#7F7A7F

Preview Lab

Preview with #77287D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →