#772873#772873
#772873 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.4% C 0.144 H 329.8°. Best body text is #FFFFFF at 8.99:1 contrast (WCAG AA passes).
Color values
| HEX | #772873 |
|---|---|
| RGB | rgb(119, 40, 115) |
| HSL | hsl(303, 50%, 31%) |
| HSV | hsv(303, 66%, 47%) |
| CMYK | cmyk(0%, 66.4%, 3.4%, 53.3%) |
| CIE-LAB | lab(31.06, 44.16, -26.34) |
| CIE-LCH | lch(31.06, 51.42, 329.18°) |
| OKLab | oklab(42.45% 0.1248 -0.0725) |
| OKLCH | oklch(42.45% 0.144 329.8) |
| XYZ | xyz(11.4610, 6.6781, 16.9017) |
| Luminance | 0.0668 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 2.63
Purple
#800080
ΔE00 4.94
Grape
#6C3461
ΔE00 5.83
Darkmagenta
#8B008B
ΔE00 5.96
Rich Purple
#720058
ΔE00 6.68
Bruise
#7E4071
ΔE00 6.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#772873 #28772C
analogous
#532877 #772873 #77284B
triadic
#772873 #737728 #287377
tetradic
#772873 #775328 #28772C #284B77
square
#772873 #775328 #28772C #284B77
split-complementary
#772873 #4B7728 #287753
monochromatic
#1B091A #491947 #772873 #A5379F #C554C0
Accessibility & contrast
On white
8.99
#772873 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.34
#772873 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #772873
8.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##772873 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##772873 | 1.00 | 8.99 | 2.34 | 8.99 |
| #FFFFFF | 8.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.34 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#214275
Deuteranopia (green-blind)
#3D4D71
Tritanopia (blue-blind)
#7B314A
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #772873; /* rgb */ color: rgb(119, 40, 115); /* oklch */ color: oklch(42.4% 0.144 329.8);
Tailwind
colors: {
custom: {
50: '#a1689b',
500: '#772873',
950: '#000000',
},
}SCSS
$custom: #772873; $custom-light: #a1689b; $custom-dark: #000000;
JSON
{
"hex": "#772873",
"rgb": {
"r": 119,
"g": 40,
"b": 115
},
"hsl": {
"h": 303.038,
"s": 49.686,
"l": 31.176
},
"oklch": {
"l": 0.42446,
"c": 0.14434,
"h": 329.8
},
"luminance": 0.06677
}Semantic roles & 50–950 ramp
primary
#772873
secondary
#52A956
accent
#D9564F
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F070E
muted
#7F7A7E