#77286D#77286D

#77286D is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.1% C 0.139 H 333.1°. Best body text is #FFFFFF at 9.10:1 contrast (WCAG AA passes).

Color values

HEX	#77286D
RGB	rgb(119, 40, 109)
HSL	hsl(308, 50%, 31%)
HSV	hsv(308, 66%, 47%)
CMYK	cmyk(0%, 66.4%, 8.4%, 53.3%)
CIE-LAB	lab(30.75, 43.10, -23.02)
CIE-LCH	lch(30.75, 48.86, 331.89°)
OKLab	oklab(42.11% 0.1242 -0.063)
OKLCH	oklch(42.11% 0.139 333.1)
XYZ	xyz(11.1269, 6.5445, 15.1422)
Luminance	0.0654 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77286D #287732

analogous

#592877 #77286D #772845

triadic

#77286D #6D7728 #286D77

tetradic

#77286D #775928 #287732 #284577

square

#77286D #775928 #287732 #284577

split-complementary

#77286D #457728 #287759

monochromatic

#1B0919 #491943 #77286D #A53797 #C554B7

Accessibility & contrast

On white

9.10

#77286D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#77286D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77286D

9.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77286D	#FFFFFF	#000000	##FFFFFF
##77286D	1.00	9.10	2.31	9.10
#FFFFFF	9.10	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#26416F

Deuteranopia (green-blind)

#404C6B

Tritanopia (blue-blind)

#7C2E46

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #77286d;
/* rgb */ color: rgb(119, 40, 109);
/* oklch */ color: oklch(42.1% 0.139 333.1);

Tailwind

colors: {
  custom: {
    50: '#a16897',
    500: '#77286d',
    950: '#000000',
  },
}

SCSS

$custom: #77286d;
$custom-light: #a16897;
$custom-dark: #000000;

JSON

{
  "hex": "#77286d",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 109
  },
  "hsl": {
    "h": 307.595,
    "s": 49.686,
    "l": 31.176
  },
  "oklch": {
    "l": 0.42113,
    "c": 0.13921,
    "h": 333.1
  },
  "luminance": 0.06544
}

Semantic roles & 50–950 ramp

primary

#77286D

secondary

#52A95D

accent

#D9604F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77286D

Body copy rendered with the generated semantic roles for this colour.

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