#77286B#77286B

#77286B is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.0% C 0.138 H 334.3°. Best body text is #FFFFFF at 9.13:1 contrast (WCAG AA passes).

Color values

HEX	#77286B
RGB	rgb(119, 40, 107)
HSL	hsl(309, 50%, 31%)
HSV	hsv(309, 66%, 47%)
CMYK	cmyk(0%, 66.4%, 10.1%, 53.3%)
CIE-LAB	lab(30.64, 42.76, -21.90)
CIE-LCH	lch(30.64, 48.04, 332.88°)
OKLab	oklab(42.01% 0.1239 -0.0597)
OKLCH	oklch(42.01% 0.138 334.3)
XYZ	xyz(11.0205, 6.5019, 14.5816)
Luminance	0.0650 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77286B #287734

analogous

#5B2877 #77286B #772843

triadic

#77286B #6B7728 #286B77

tetradic

#77286B #775B28 #287734 #284377

square

#77286B #775B28 #287734 #284377

split-complementary

#77286B #437728 #28775B

monochromatic

#1B0919 #491942 #77286B #A53794 #C554B4

Accessibility & contrast

On white

9.13

#77286B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#77286B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77286B

9.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77286B	#FFFFFF	#000000	##FFFFFF
##77286B	1.00	9.13	2.30	9.13
#FFFFFF	9.13	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#27416D

Deuteranopia (green-blind)

#414C69

Tritanopia (blue-blind)

#7D2E45

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #77286b;
/* rgb */ color: rgb(119, 40, 107);
/* oklch */ color: oklch(42.0% 0.138 334.3);

Tailwind

colors: {
  custom: {
    50: '#a16895',
    500: '#77286b',
    950: '#000000',
  },
}

SCSS

$custom: #77286b;
$custom-light: #a16895;
$custom-dark: #000000;

JSON

{
  "hex": "#77286b",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 107
  },
  "hsl": {
    "h": 309.114,
    "s": 49.686,
    "l": 31.176
  },
  "oklch": {
    "l": 0.42006,
    "c": 0.13755,
    "h": 334.3
  },
  "luminance": 0.06501
}

Semantic roles & 50–950 ramp

primary

#77286B

secondary

#52A95F

accent

#D9644F

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77286B

Body copy rendered with the generated semantic roles for this colour.

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