#7727B8#7727B8

#7727B8 is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.2% C 0.211 H 304.1°. Best body text is #FFFFFF at 7.59:1 contrast (WCAG AA passes).

Color values

HEX	#7727B8
RGB	rgb(119, 39, 184)
HSL	hsl(273, 65%, 44%)
HSV	hsv(273, 79%, 72%)
CMYK	cmyk(35.3%, 78.8%, 0%, 27.8%)
CIE-LAB	lab(35.66, 58.94, -61.16)
CIE-LCH	lch(35.66, 84.94, 313.94°)
OKLab	oklab(47.22% 0.1183 -0.1744)
OKLCH	oklch(47.22% 0.211 304.1)
XYZ	xyz(16.9830, 8.8337, 46.1485)
Luminance	0.0883 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727B8 #68B827

analogous

#2E27B8 #7727B8 #B827B0

triadic

#7727B8 #B87727 #27B877

tetradic

#7727B8 #B82E27 #68B827 #27B0B8

square

#7727B8 #B82E27 #68B827 #27B0B8

split-complementary

#7727B8 #B0B827 #27B82E

monochromatic

#361253 #561C86 #7727B8 #9645D8 #B277E2

Accessibility & contrast

On white

7.59

#7727B8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#7727B8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727B8

7.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727B8	#FFFFFF	#000000	##FFFFFF
##7727B8	1.00	7.59	2.77	7.59
#FFFFFF	7.59	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052BC

Deuteranopia (green-blind)

#0054B5

Tritanopia (blue-blind)

#6A4D70

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7727b8;
/* rgb */ color: rgb(119, 39, 184);
/* oklch */ color: oklch(47.2% 0.211 304.1);

Tailwind

colors: {
  custom: {
    50: '#a46bce',
    500: '#7727b8',
    950: '#000000',
  },
}

SCSS

$custom: #7727b8;
$custom-light: #a46bce;
$custom-dark: #000000;

JSON

{
  "hex": "#7727b8",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 184
  },
  "hsl": {
    "h": 273.103,
    "s": 65.022,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47219,
    "c": 0.2107,
    "h": 304.1
  },
  "luminance": 0.08834
}

Semantic roles & 50–950 ramp

primary

#7727B8

secondary

#99CA71

accent

#E8408B

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #7727B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →