#7727B7#7727B7

#7727B7 is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.1% C 0.210 H 304.4°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#7727B7
RGB	rgb(119, 39, 183)
HSL	hsl(273, 65%, 44%)
HSV	hsv(273, 79%, 72%)
CMYK	cmyk(35%, 78.7%, 0%, 28.2%)
CIE-LAB	lab(35.58, 58.71, -60.70)
CIE-LCH	lch(35.58, 84.45, 314.05°)
OKLab	oklab(47.14% 0.1185 -0.173)
OKLCH	oklch(47.14% 0.21 304.4)
XYZ	xyz(16.8785, 8.7919, 45.5984)
Luminance	0.0879 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727B7 #67B727

analogous

#2F27B7 #7727B7 #B727AF

triadic

#7727B7 #B77727 #27B777

tetradic

#7727B7 #B72F27 #67B727 #27AFB7

square

#7727B7 #B72F27 #67B727 #27AFB7

split-complementary

#7727B7 #AFB727 #27B72F

monochromatic

#351152 #561C85 #7727B7 #9644D7 #B276E2

Accessibility & contrast

On white

7.61

#7727B7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#7727B7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727B7

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727B7	#FFFFFF	#000000	##FFFFFF
##7727B7	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052BB

Deuteranopia (green-blind)

#0054B4

Tritanopia (blue-blind)

#6A4D6F

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7727b7;
/* rgb */ color: rgb(119, 39, 183);
/* oklch */ color: oklch(47.1% 0.210 304.4);

Tailwind

colors: {
  custom: {
    50: '#a46bce',
    500: '#7727b7',
    950: '#000000',
  },
}

SCSS

$custom: #7727b7;
$custom-light: #a46bce;
$custom-dark: #000000;

JSON

{
  "hex": "#7727b7",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 183
  },
  "hsl": {
    "h": 273.333,
    "s": 64.865,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47136,
    "c": 0.20973,
    "h": 304.4
  },
  "luminance": 0.08792
}

Semantic roles & 50–950 ramp

primary

#7727B7

secondary

#98C970

accent

#E8408B

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #7727B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →