#7727B5#7727B5

#7727B5 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 47.0% C 0.208 H 305.0°. Best body text is #FFFFFF at 7.66:1 contrast (WCAG AA passes).

Color values

HEX	#7727B5
RGB	rgb(119, 39, 181)
HSL	hsl(274, 65%, 43%)
HSV	hsv(274, 78%, 71%)
CMYK	cmyk(34.3%, 78.5%, 0%, 29%)
CIE-LAB	lab(35.42, 58.26, -59.78)
CIE-LCH	lch(35.42, 83.47, 314.26°)
OKLab	oklab(46.97% 0.1191 -0.1703)
OKLCH	oklch(46.97% 0.208 305)
XYZ	xyz(16.6719, 8.7093, 44.5099)
Luminance	0.0871 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727B5 #65B527

analogous

#3027B5 #7727B5 #B527AC

triadic

#7727B5 #B57727 #27B577

tetradic

#7727B5 #B53027 #65B527 #27ACB5

square

#7727B5 #B53027 #65B527 #27ACB5

split-complementary

#7727B5 #ACB527 #27B530

monochromatic

#351150 #561C83 #7727B5 #9643D6 #B275E1

Accessibility & contrast

On white

7.66

#7727B5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#7727B5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727B5

7.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727B5	#FFFFFF	#000000	##FFFFFF
##7727B5	1.00	7.66	2.74	7.66
#FFFFFF	7.66	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B9

Deuteranopia (green-blind)

#0053B2

Tritanopia (blue-blind)

#6B4C6E

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7727b5;
/* rgb */ color: rgb(119, 39, 181);
/* oklch */ color: oklch(47.0% 0.208 305.0);

Tailwind

colors: {
  custom: {
    50: '#a46bcc',
    500: '#7727b5',
    950: '#000000',
  },
}

SCSS

$custom: #7727b5;
$custom-light: #a46bcc;
$custom-dark: #000000;

JSON

{
  "hex": "#7727b5",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 181
  },
  "hsl": {
    "h": 273.803,
    "s": 64.545,
    "l": 43.137
  },
  "oklch": {
    "l": 0.46973,
    "c": 0.2078,
    "h": 305
  },
  "luminance": 0.08709
}

Semantic roles & 50–950 ramp

primary

#7727B5

secondary

#96C96F

accent

#E84089

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →