#7727B4#7727B4

#7727B4 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 46.9% C 0.207 H 305.2°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#7727B4
RGB	rgb(119, 39, 180)
HSL	hsl(274, 64%, 43%)
HSV	hsv(274, 78%, 71%)
CMYK	cmyk(33.9%, 78.3%, 0%, 29.4%)
CIE-LAB	lab(35.34, 58.03, -59.32)
CIE-LCH	lch(35.34, 82.98, 314.37°)
OKLab	oklab(46.89% 0.1193 -0.169)
OKLCH	oklch(46.89% 0.207 305.2)
XYZ	xyz(16.5696, 8.6684, 43.9714)
Luminance	0.0867 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727B4 #64B427

analogous

#3127B4 #7727B4 #B427AA

triadic

#7727B4 #B47727 #27B477

tetradic

#7727B4 #B43127 #64B427 #27AAB4

square

#7727B4 #B43127 #64B427 #27AAB4

split-complementary

#7727B4 #AAB427 #27B431

monochromatic

#34114F #561C82 #7727B4 #9642D6 #B274E1

Accessibility & contrast

On white

7.68

#7727B4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#7727B4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727B4

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727B4	#FFFFFF	#000000	##FFFFFF
##7727B4	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B8

Deuteranopia (green-blind)

#0053B1

Tritanopia (blue-blind)

#6B4C6D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7727b4;
/* rgb */ color: rgb(119, 39, 180);
/* oklch */ color: oklch(46.9% 0.207 305.2);

Tailwind

colors: {
  custom: {
    50: '#a46bcb',
    500: '#7727b4',
    950: '#000000',
  },
}

SCSS

$custom: #7727b4;
$custom-light: #a46bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#7727b4",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 180
  },
  "hsl": {
    "h": 274.043,
    "s": 64.384,
    "l": 42.941
  },
  "oklch": {
    "l": 0.46891,
    "c": 0.20683,
    "h": 305.2
  },
  "luminance": 0.08668
}

Semantic roles & 50–950 ramp

primary

#7727B4

secondary

#95C86F

accent

#E74089

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →