#7727B3#7727B3

#7727B3 is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 46.8% C 0.206 H 305.5°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#7727B3
RGB	rgb(119, 39, 179)
HSL	hsl(274, 64%, 43%)
HSV	hsv(274, 78%, 70%)
CMYK	cmyk(33.5%, 78.2%, 0%, 29.8%)
CIE-LAB	lab(35.26, 57.81, -58.85)
CIE-LCH	lch(35.26, 82.49, 314.48°)
OKLab	oklab(46.81% 0.1196 -0.1676)
OKLCH	oklch(46.81% 0.206 305.5)
XYZ	xyz(16.4681, 8.6278, 43.4368)
Luminance	0.0863 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727B3 #63B327

analogous

#3127B3 #7727B3 #B327A9

triadic

#7727B3 #B37727 #27B377

tetradic

#7727B3 #B33127 #63B327 #27A9B3

square

#7727B3 #B33127 #63B327 #27A9B3

split-complementary

#7727B3 #A9B327 #27B331

monochromatic

#34114E #561C81 #7727B3 #9641D6 #B274E1

Accessibility & contrast

On white

7.70

#7727B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#7727B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727B3

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727B3	#FFFFFF	#000000	##FFFFFF
##7727B3	1.00	7.70	2.73	7.70
#FFFFFF	7.70	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B7

Deuteranopia (green-blind)

#0053B0

Tritanopia (blue-blind)

#6C4B6D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7727b3;
/* rgb */ color: rgb(119, 39, 179);
/* oklch */ color: oklch(46.8% 0.206 305.5);

Tailwind

colors: {
  custom: {
    50: '#a46bcb',
    500: '#7727b3',
    950: '#000000',
  },
}

SCSS

$custom: #7727b3;
$custom-light: #a46bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#7727b3",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 179
  },
  "hsl": {
    "h": 274.286,
    "s": 64.22,
    "l": 42.745
  },
  "oklch": {
    "l": 0.4681,
    "c": 0.20587,
    "h": 305.5
  },
  "luminance": 0.08628
}

Semantic roles & 50–950 ramp

primary

#7727B3

secondary

#94C86E

accent

#E74188

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →