#7727AB#7727AB

#7727AB is a mid, vivid violet. Relative luminance 0.083; OKLCH L 46.2% C 0.198 H 307.8°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#7727AB
RGB	rgb(119, 39, 171)
HSL	hsl(276, 63%, 41%)
HSV	hsv(276, 77%, 67%)
CMYK	cmyk(30.4%, 77.2%, 0%, 32.9%)
CIE-LAB	lab(34.63, 56.02, -55.11)
CIE-LCH	lch(34.63, 78.58, 315.47°)
OKLab	oklab(46.17% 0.1214 -0.1566)
OKLCH	oklch(46.17% 0.198 307.8)
XYZ	xyz(15.6824, 8.3135, 39.2987)
Luminance	0.0831 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727AB #5BAB27

analogous

#3527AB #7727AB #AB279D

triadic

#7727AB #AB7727 #27AB77

tetradic

#7727AB #AB3527 #5BAB27 #279DAB

square

#7727AB #AB3527 #5BAB27 #279DAB

split-complementary

#7727AB #9DAB27 #27AB35

monochromatic

#321047 #541C79 #7727AB #983DD3 #B26EDE

Accessibility & contrast

On white

7.89

#7727AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#7727AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727AB

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727AB	#FFFFFF	#000000	##FFFFFF
##7727AB	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FAF

Deuteranopia (green-blind)

#0052A8

Tritanopia (blue-blind)

#6E4868

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7727ab;
/* rgb */ color: rgb(119, 39, 171);
/* oklch */ color: oklch(46.2% 0.198 307.8);

Tailwind

colors: {
  custom: {
    50: '#a36ac5',
    500: '#7727ab',
    950: '#000000',
  },
}

SCSS

$custom: #7727ab;
$custom-light: #a36ac5;
$custom-dark: #000000;

JSON

{
  "hex": "#7727ab",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 171
  },
  "hsl": {
    "h": 276.364,
    "s": 62.857,
    "l": 41.176
  },
  "oklch": {
    "l": 0.46171,
    "c": 0.19814,
    "h": 307.8
  },
  "luminance": 0.08313
}

Semantic roles & 50–950 ramp

primary

#7727AB

secondary

#8DC569

accent

#E64283

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727AB

Body copy rendered with the generated semantic roles for this colour.

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