#7727AA#7727AA

#7727AA is a mid, vivid violet. Relative luminance 0.083; OKLCH L 46.1% C 0.197 H 308.1°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).

Color values

HEX	#7727AA
RGB	rgb(119, 39, 170)
HSL	hsl(277, 63%, 41%)
HSV	hsv(277, 77%, 67%)
CMYK	cmyk(30%, 77.1%, 0%, 33.3%)
CIE-LAB	lab(34.55, 55.79, -54.64)
CIE-LCH	lch(34.55, 78.09, 315.60°)
OKLab	oklab(46.09% 0.1216 -0.1552)
OKLCH	oklch(46.09% 0.197 308.1)
XYZ	xyz(15.5874, 8.2755, 38.7986)
Luminance	0.0828 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727AA #5AAA27

analogous

#3527AA #7727AA #AA279B

triadic

#7727AA #AA7727 #27AA77

tetradic

#7727AA #AA3527 #5AAA27 #279BAA

square

#7727AA #AA3527 #5AAA27 #279BAA

split-complementary

#7727AA #9BAA27 #27AA35

monochromatic

#311046 #541C78 #7727AA #983CD2 #B26EDE

Accessibility & contrast

On white

7.91

#7727AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#7727AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727AA

7.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727AA	#FFFFFF	#000000	##FFFFFF
##7727AA	1.00	7.91	2.66	7.91
#FFFFFF	7.91	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EAE

Deuteranopia (green-blind)

#0052A7

Tritanopia (blue-blind)

#6F4768

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7727aa;
/* rgb */ color: rgb(119, 39, 170);
/* oklch */ color: oklch(46.1% 0.197 308.1);

Tailwind

colors: {
  custom: {
    50: '#a36ac4',
    500: '#7727aa',
    950: '#000000',
  },
}

SCSS

$custom: #7727aa;
$custom-light: #a36ac4;
$custom-dark: #000000;

JSON

{
  "hex": "#7727aa",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 170
  },
  "hsl": {
    "h": 276.641,
    "s": 62.679,
    "l": 40.98
  },
  "oklch": {
    "l": 0.46093,
    "c": 0.19718,
    "h": 308.1
  },
  "luminance": 0.08275
}

Semantic roles & 50–950 ramp

primary

#7727AA

secondary

#8CC469

accent

#E64282

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727AA

Body copy rendered with the generated semantic roles for this colour.

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