#7727A9#7727A9

#7727A9 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 46.0% C 0.196 H 308.4°. Best body text is #FFFFFF at 7.93:1 contrast (WCAG AA passes).

Color values

HEX	#7727A9
RGB	rgb(119, 39, 169)
HSL	hsl(277, 63%, 41%)
HSV	hsv(277, 77%, 66%)
CMYK	cmyk(29.6%, 76.9%, 0%, 33.7%)
CIE-LAB	lab(34.47, 55.57, -54.16)
CIE-LCH	lch(34.47, 77.60, 315.74°)
OKLab	oklab(46.02% 0.1218 -0.1538)
OKLCH	oklch(46.02% 0.196 308.4)
XYZ	xyz(15.4932, 8.2378, 38.3023)
Luminance	0.0824 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727A9 #59A927

analogous

#3627A9 #7727A9 #A9279A

triadic

#7727A9 #A97727 #27A977

tetradic

#7727A9 #A93627 #59A927 #279AA9

square

#7727A9 #A93627 #59A927 #279AA9

split-complementary

#7727A9 #9AA927 #27A936

monochromatic

#311046 #541C77 #7727A9 #983BD2 #B26DDD

Accessibility & contrast

On white

7.93

#7727A9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#7727A9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727A9

7.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727A9	#FFFFFF	#000000	##FFFFFF
##7727A9	1.00	7.93	2.65	7.93
#FFFFFF	7.93	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EAD

Deuteranopia (green-blind)

#0052A6

Tritanopia (blue-blind)

#6F4767

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7727a9;
/* rgb */ color: rgb(119, 39, 169);
/* oklch */ color: oklch(46.0% 0.196 308.4);

Tailwind

colors: {
  custom: {
    50: '#a36ac3',
    500: '#7727a9',
    950: '#000000',
  },
}

SCSS

$custom: #7727a9;
$custom-light: #a36ac3;
$custom-dark: #000000;

JSON

{
  "hex": "#7727a9",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 169
  },
  "hsl": {
    "h": 276.923,
    "s": 62.5,
    "l": 40.784
  },
  "oklch": {
    "l": 0.46015,
    "c": 0.19622,
    "h": 308.4
  },
  "luminance": 0.08238
}

Semantic roles & 50–950 ramp

primary

#7727A9

secondary

#8BC468

accent

#E64281

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7727A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →