#7727A7#7727A7

#7727A7 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.9% C 0.194 H 309.0°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#7727A7
RGB	rgb(119, 39, 167)
HSL	hsl(278, 62%, 40%)
HSV	hsv(278, 77%, 65%)
CMYK	cmyk(28.7%, 76.6%, 0%, 34.5%)
CIE-LAB	lab(34.32, 55.13, -53.21)
CIE-LCH	lch(34.32, 76.62, 316.02°)
OKLab	oklab(45.86% 0.1223 -0.151)
OKLCH	oklch(45.86% 0.194 309)
XYZ	xyz(15.3069, 8.1633, 37.3210)
Luminance	0.0816 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727A7 #57A727

analogous

#3727A7 #7727A7 #A72797

triadic

#7727A7 #A77727 #27A777

tetradic

#7727A7 #A73727 #57A727 #2797A7

square

#7727A7 #A73727 #57A727 #2797A7

split-complementary

#7727A7 #97A727 #27A737

monochromatic

#301044 #541B75 #7727A7 #983AD1 #B26CDD

Accessibility & contrast

On white

7.98

#7727A7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#7727A7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727A7

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727A7	#FFFFFF	#000000	##FFFFFF
##7727A7	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EAB

Deuteranopia (green-blind)

#0052A4

Tritanopia (blue-blind)

#704666

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7727a7;
/* rgb */ color: rgb(119, 39, 167);
/* oklch */ color: oklch(45.9% 0.194 309.0);

Tailwind

colors: {
  custom: {
    50: '#a36ac2',
    500: '#7727a7',
    950: '#000000',
  },
}

SCSS

$custom: #7727a7;
$custom-light: #a36ac2;
$custom-dark: #000000;

JSON

{
  "hex": "#7727a7",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 167
  },
  "hsl": {
    "h": 277.5,
    "s": 62.136,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45859,
    "c": 0.19429,
    "h": 309
  },
  "luminance": 0.08163
}

Semantic roles & 50–950 ramp

primary

#7727A7

secondary

#89C367

accent

#E54380

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7727A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →