#7727A4#7727A4

#7727A4 is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.6% C 0.191 H 309.9°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).

Color values

HEX	#7727A4
RGB	rgb(119, 39, 164)
HSL	hsl(278, 62%, 40%)
HSV	hsv(278, 76%, 64%)
CMYK	cmyk(27.4%, 76.2%, 0%, 35.7%)
CIE-LAB	lab(34.09, 54.47, -51.77)
CIE-LCH	lch(34.09, 75.15, 316.46°)
OKLab	oklab(45.63% 0.1228 -0.1468)
OKLCH	oklch(45.63% 0.191 309.9)
XYZ	xyz(15.0328, 8.0536, 35.8774)
Luminance	0.0805 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727A4 #54A427

analogous

#3927A4 #7727A4 #A42793

triadic

#7727A4 #A47727 #27A477

tetradic

#7727A4 #A43927 #54A427 #2793A4

square

#7727A4 #A43927 #54A427 #2793A4

split-complementary

#7727A4 #93A427 #27A439

monochromatic

#2F0F41 #531B73 #7727A4 #9938D0 #B36ADC

Accessibility & contrast

On white

8.04

#7727A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#7727A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727A4

8.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727A4	#FFFFFF	#000000	##FFFFFF
##7727A4	1.00	8.04	2.61	8.04
#FFFFFF	8.04	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA7

Deuteranopia (green-blind)

#0251A1

Tritanopia (blue-blind)

#714564

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7727a4;
/* rgb */ color: rgb(119, 39, 164);
/* oklch */ color: oklch(45.6% 0.191 309.9);

Tailwind

colors: {
  custom: {
    50: '#a36ac0',
    500: '#7727a4',
    950: '#000000',
  },
}

SCSS

$custom: #7727a4;
$custom-light: #a36ac0;
$custom-dark: #000000;

JSON

{
  "hex": "#7727a4",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 164
  },
  "hsl": {
    "h": 278.4,
    "s": 61.576,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45629,
    "c": 0.1914,
    "h": 309.9
  },
  "luminance": 0.08053
}

Semantic roles & 50–950 ramp

primary

#7727A4

secondary

#86C265

accent

#E5437D

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7727A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →