#7727A3#7727A3

#7727A3 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.6% C 0.190 H 310.2°. Best body text is #FFFFFF at 8.07:1 contrast (WCAG AA passes).

Color values

HEX	#7727A3
RGB	rgb(119, 39, 163)
HSL	hsl(279, 61%, 40%)
HSV	hsv(279, 76%, 64%)
CMYK	cmyk(27%, 76.1%, 0%, 36.1%)
CIE-LAB	lab(34.02, 54.26, -51.29)
CIE-LCH	lch(34.02, 74.66, 316.61°)
OKLab	oklab(45.55% 0.123 -0.1454)
OKLCH	oklch(45.55% 0.19 310.2)
XYZ	xyz(14.9428, 8.0177, 35.4036)
Luminance	0.0802 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7727A3 #53A327

analogous

#3927A3 #7727A3 #A32791

triadic

#7727A3 #A37727 #27A377

tetradic

#7727A3 #A33927 #53A327 #2791A3

square

#7727A3 #A33927 #53A327 #2791A3

split-complementary

#7727A3 #91A327 #27A339

monochromatic

#2F0F40 #531B72 #7727A3 #9A38CF #B369DB

Accessibility & contrast

On white

8.07

#7727A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#7727A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7727A3

8.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7727A3	#FFFFFF	#000000	##FFFFFF
##7727A3	1.00	8.07	2.60	8.07
#FFFFFF	8.07	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA6

Deuteranopia (green-blind)

#0651A0

Tritanopia (blue-blind)

#714464

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7727a3;
/* rgb */ color: rgb(119, 39, 163);
/* oklch */ color: oklch(45.6% 0.190 310.2);

Tailwind

colors: {
  custom: {
    50: '#a36abf',
    500: '#7727a3',
    950: '#000000',
  },
}

SCSS

$custom: #7727a3;
$custom-light: #a36abf;
$custom-dark: #000000;

JSON

{
  "hex": "#7727a3",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 163
  },
  "hsl": {
    "h": 278.71,
    "s": 61.386,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45553,
    "c": 0.19044,
    "h": 310.2
  },
  "luminance": 0.08017
}

Semantic roles & 50–950 ramp

primary

#7727A3

secondary

#85C164

accent

#E4437D

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7727A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →