#77278D#77278D

#77278D is a dark, vivid purple. Relative luminance 0.073; OKLCH L 44.0% C 0.169 H 318.0°. Best body text is #FFFFFF at 8.54:1 contrast (WCAG AA passes).

Color values

HEX	#77278D
RGB	rgb(119, 39, 141)
HSL	hsl(287, 57%, 35%)
HSV	hsv(287, 72%, 55%)
CMYK	cmyk(15.6%, 72.3%, 0%, 44.7%)
CIE-LAB	lab(32.47, 49.60, -40.36)
CIE-LCH	lch(32.47, 63.95, 320.86°)
OKLab	oklab(43.96% 0.126 -0.1133)
OKLCH	oklch(43.96% 0.169 318)
XYZ	xyz(13.1403, 7.2966, 25.9104)
Luminance	0.0730 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77278D #3D8D27

analogous

#44278D #77278D #8D2770

triadic

#77278D #8D7727 #278D77

tetradic

#77278D #8D4427 #3D8D27 #27708D

square

#77278D #8D4427 #3D8D27 #27708D

split-complementary

#77278D #708D27 #278D44

monochromatic

#260C2D #4F1A5D #77278D #9F34BD #B95CD2

Accessibility & contrast

On white

8.54

#77278D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#77278D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77278D

8.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77278D	#FFFFFF	#000000	##FFFFFF
##77278D	1.00	8.54	2.46	8.54
#FFFFFF	8.54	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004790

Deuteranopia (green-blind)

#2B4F8B

Tritanopia (blue-blind)

#763B57

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #77278d;
/* rgb */ color: rgb(119, 39, 141);
/* oklch */ color: oklch(44.0% 0.169 318.0);

Tailwind

colors: {
  custom: {
    50: '#a269af',
    500: '#77278d',
    950: '#000000',
  },
}

SCSS

$custom: #77278d;
$custom-light: #a269af;
$custom-dark: #000000;

JSON

{
  "hex": "#77278d",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 287.059,
    "s": 56.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43964,
    "c": 0.16945,
    "h": 318
  },
  "luminance": 0.07296
}

Semantic roles & 50–950 ramp

primary

#77278D

secondary

#6DB759

accent

#E04869

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77278D

Body copy rendered with the generated semantic roles for this colour.

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