#77278C#77278C

#77278C is a dark, vivid purple. Relative luminance 0.073; OKLCH L 43.9% C 0.169 H 318.4°. Best body text is #FFFFFF at 8.56:1 contrast (WCAG AA passes).

Color values

HEX	#77278C
RGB	rgb(119, 39, 140)
HSL	hsl(288, 56%, 35%)
HSV	hsv(288, 72%, 55%)
CMYK	cmyk(15%, 72.1%, 0%, 45.1%)
CIE-LAB	lab(32.41, 49.40, -39.85)
CIE-LCH	lch(32.41, 63.47, 321.11°)
OKLab	oklab(43.9% 0.1261 -0.1118)
OKLCH	oklch(43.9% 0.169 318.4)
XYZ	xyz(13.0662, 7.2670, 25.5203)
Luminance	0.0727 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77278C #3C8C27

analogous

#45278C #77278C #8C276E

triadic

#77278C #8C7727 #278C77

tetradic

#77278C #8C4527 #3C8C27 #276E8C

square

#77278C #8C4527 #3C8C27 #276E8C

split-complementary

#77278C #6E8C27 #278C45

monochromatic

#260C2C #4E1A5C #77278C #A034BC #B95CD2

Accessibility & contrast

On white

8.56

#77278C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#77278C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77278C

8.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77278C	#FFFFFF	#000000	##FFFFFF
##77278C	1.00	8.56	2.45	8.56
#FFFFFF	8.56	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00478F

Deuteranopia (green-blind)

#2C4F8A

Tritanopia (blue-blind)

#773B57

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #77278c;
/* rgb */ color: rgb(119, 39, 140);
/* oklch */ color: oklch(43.9% 0.169 318.4);

Tailwind

colors: {
  custom: {
    50: '#a269ae',
    500: '#77278c',
    950: '#000000',
  },
}

SCSS

$custom: #77278c;
$custom-light: #a269ae;
$custom-dark: #000000;

JSON

{
  "hex": "#77278c",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 140
  },
  "hsl": {
    "h": 287.525,
    "s": 56.425,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43896,
    "c": 0.16851,
    "h": 318.4
  },
  "luminance": 0.07266
}

Semantic roles & 50–950 ramp

primary

#77278C

secondary

#6CB758

accent

#E04868

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77278C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →