#772771#772771

#772771 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.2% C 0.144 H 330.9°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#772771
RGB	rgb(119, 39, 113)
HSL	hsl(305, 51%, 31%)
HSV	hsv(305, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 5%, 53.3%)
CIE-LAB	lab(30.80, 44.24, -25.49)
CIE-LCH	lch(30.80, 51.06, 330.05°)
OKLab	oklab(42.22% 0.1259 -0.07)
OKLCH	oklch(42.22% 0.144 330.9)
XYZ	xyz(11.3139, 6.5661, 16.2911)
Luminance	0.0657 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772771 #27772D

analogous

#552777 #772771 #772749

triadic

#772771 #717727 #277177

tetradic

#772771 #775527 #27772D #274977

square

#772771 #775527 #27772D #274977

split-complementary

#772771 #497727 #277755

monochromatic

#1B0919 #491845 #772771 #A5369D #C652BE

Accessibility & contrast

On white

9.08

#772771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#772771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772771

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772771	#FFFFFF	#000000	##FFFFFF
##772771	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#224173

Deuteranopia (green-blind)

#3E4C6F

Tritanopia (blue-blind)

#7C2F48

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #772771;
/* rgb */ color: rgb(119, 39, 113);
/* oklch */ color: oklch(42.2% 0.144 330.9);

Tailwind

colors: {
  custom: {
    50: '#a1689a',
    500: '#772771',
    950: '#000000',
  },
}

SCSS

$custom: #772771;
$custom-light: #a1689a;
$custom-dark: #000000;

JSON

{
  "hex": "#772771",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 113
  },
  "hsl": {
    "h": 304.5,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.42219,
    "c": 0.14405,
    "h": 330.9
  },
  "luminance": 0.06565
}

Semantic roles & 50–950 ramp

primary

#772771

secondary

#51A957

accent

#DA584E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #772771

Body copy rendered with the generated semantic roles for this colour.

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