#77276D#77276D

#77276D is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.0% C 0.141 H 333.1°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).

Color values

HEX	#77276D
RGB	rgb(119, 39, 109)
HSL	hsl(308, 51%, 31%)
HSV	hsv(308, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 8.4%, 53.3%)
CIE-LAB	lab(30.59, 43.54, -23.27)
CIE-LCH	lch(30.59, 49.37, 331.88°)
OKLab	oklab(42% 0.1255 -0.0637)
OKLCH	oklch(42% 0.141 333.1)
XYZ	xyz(11.0936, 6.4780, 15.1311)
Luminance	0.0648 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77276D #277731

analogous

#592777 #77276D #772745

triadic

#77276D #6D7727 #276D77

tetradic

#77276D #775927 #277731 #274577

square

#77276D #775927 #277731 #274577

split-complementary

#77276D #457727 #277759

monochromatic

#1B0919 #491843 #77276D #A53697 #C652B8

Accessibility & contrast

On white

9.15

#77276D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#77276D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77276D

9.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77276D	#FFFFFF	#000000	##FFFFFF
##77276D	1.00	9.15	2.30	9.15
#FFFFFF	9.15	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#25416F

Deuteranopia (green-blind)

#3F4C6B

Tritanopia (blue-blind)

#7C2E46

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #77276d;
/* rgb */ color: rgb(119, 39, 109);
/* oklch */ color: oklch(42.0% 0.141 333.1);

Tailwind

colors: {
  custom: {
    50: '#a16897',
    500: '#77276d',
    950: '#000000',
  },
}

SCSS

$custom: #77276d;
$custom-light: #a16897;
$custom-dark: #000000;

JSON

{
  "hex": "#77276d",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 109
  },
  "hsl": {
    "h": 307.5,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.41998,
    "c": 0.14068,
    "h": 333.1
  },
  "luminance": 0.06477
}

Semantic roles & 50–950 ramp

primary

#77276D

secondary

#51A95C

accent

#DA5F4E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77276D

Body copy rendered with the generated semantic roles for this colour.

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