#77276B#77276B

#77276B is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.9% C 0.139 H 334.2°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX	#77276B
RGB	rgb(119, 39, 107)
HSL	hsl(309, 51%, 31%)
HSV	hsv(309, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 10.1%, 53.3%)
CIE-LAB	lab(30.49, 43.20, -22.15)
CIE-LCH	lch(30.49, 48.55, 332.85°)
OKLab	oklab(41.89% 0.1252 -0.0604)
OKLCH	oklch(41.89% 0.139 334.2)
XYZ	xyz(10.9872, 6.4354, 14.5705)
Luminance	0.0644 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77276B #277733

analogous

#5B2777 #77276B #772743

triadic

#77276B #6B7727 #276B77

tetradic

#77276B #775B27 #277733 #274377

square

#77276B #775B27 #277733 #274377

split-complementary

#77276B #437727 #27775B

monochromatic

#1B0918 #491842 #77276B #A53694 #C652B5

Accessibility & contrast

On white

9.18

#77276B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#77276B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77276B

9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77276B	#FFFFFF	#000000	##FFFFFF
##77276B	1.00	9.18	2.29	9.18
#FFFFFF	9.18	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#26406D

Deuteranopia (green-blind)

#404C69

Tritanopia (blue-blind)

#7D2D45

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #77276b;
/* rgb */ color: rgb(119, 39, 107);
/* oklch */ color: oklch(41.9% 0.139 334.2);

Tailwind

colors: {
  custom: {
    50: '#a16895',
    500: '#77276b',
    950: '#000000',
  },
}

SCSS

$custom: #77276b;
$custom-light: #a16895;
$custom-dark: #000000;

JSON

{
  "hex": "#77276b",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 107
  },
  "hsl": {
    "h": 309,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.4189,
    "c": 0.13902,
    "h": 334.2
  },
  "luminance": 0.06435
}

Semantic roles & 50–950 ramp

primary

#77276B

secondary

#51A95E

accent

#DA634E

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77276B

Body copy rendered with the generated semantic roles for this colour.

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