#77274F#77274F
#77274F is a dark, moderate pink. Relative luminance 0.059; OKLCH L 40.6% C 0.120 H 352.8°. Best body text is #FFFFFF at 9.60:1 contrast (WCAG AA passes).
Color values
| HEX | #77274F |
|---|---|
| RGB | rgb(119, 39, 79) |
| HSL | hsl(330, 51%, 31%) |
| HSV | hsv(330, 67%, 47%) |
| CMYK | cmyk(0%, 67.2%, 33.6%, 53.3%) |
| CIE-LAB | lab(29.26, 38.95, -5.84) |
| CIE-LCH | lch(29.26, 39.38, 351.47°) |
| OKLab | oklab(40.59% 0.1188 -0.015) |
| OKLCH | oklch(40.59% 0.12 352.8) |
| XYZ | xyz(9.7451, 5.9385, 8.0287) |
| Luminance | 0.0594 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.58
Velvet
#750851
ΔE00 5.29
Reddish Purple
#910951
ΔE00 5.70
Wine (survey)
#80013F
ΔE00 5.83
Mulberry
#920A4E
ΔE00 6.07
Merlot
#730039
ΔE00 6.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77274F #27774F
analogous
#772777 #77274F #772727
triadic
#77274F #4F7727 #274F77
tetradic
#77274F #777727 #27774F #272777
square
#77274F #777727 #27774F #272777
split-complementary
#77274F #277727 #277777
monochromatic
#1B0912 #491830 #77274F #A5366E #C6528C
Accessibility & contrast
On white
9.60
#77274F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.19
#77274F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77274F
9.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77274F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77274F | 1.00 | 9.60 | 2.19 | 9.60 |
| #FFFFFF | 9.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.19 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333C50
Deuteranopia (green-blind)
#494A4D
Tritanopia (blue-blind)
#802237
Achromatopsia (no color)
#454545
Design tokens & code
CSS
--color: #77274f; /* rgb */ color: rgb(119, 39, 79); /* oklch */ color: oklch(40.6% 0.120 352.8);
Tailwind
colors: {
custom: {
50: '#a16780',
500: '#77274f',
950: '#000000',
},
}SCSS
$custom: #77274f; $custom-light: #a16780; $custom-dark: #000000;
JSON
{
"hex": "#77274f",
"rgb": {
"r": 119,
"g": 39,
"b": 79
},
"hsl": {
"h": 330,
"s": 50.633,
"l": 30.98
},
"oklch": {
"l": 0.40587,
"c": 0.1197,
"h": 352.8
},
"luminance": 0.05937
}Semantic roles & 50–950 ramp
primary
#77274F
secondary
#51A97D
accent
#DA944E
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C