#77274E#77274E
#77274E is a dark, moderate pink. Relative luminance 0.059; OKLCH L 40.5% C 0.119 H 353.6°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).
Color values
| HEX | #77274E |
|---|---|
| RGB | rgb(119, 39, 78) |
| HSL | hsl(331, 51%, 31%) |
| HSV | hsv(331, 67%, 47%) |
| CMYK | cmyk(0%, 67.2%, 34.5%, 53.3%) |
| CIE-LAB | lab(29.22, 38.82, -5.23) |
| CIE-LCH | lch(29.22, 39.17, 352.32°) |
| OKLab | oklab(40.55% 0.1184 -0.0134) |
| OKLCH | oklch(40.55% 0.119 353.6) |
| XYZ | xyz(9.7089, 5.9241, 7.8384) |
| Luminance | 0.0592 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.48
Velvet
#750851
ΔE00 5.49
Wine (survey)
#80013F
ΔE00 5.64
Reddish Purple
#910951
ΔE00 5.67
Mulberry
#920A4E
ΔE00 5.99
Merlot
#730039
ΔE00 6.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77274E #277750
analogous
#772776 #77274E #772827
triadic
#77274E #4E7727 #274E77
tetradic
#77274E #767727 #277750 #282777
square
#77274E #767727 #277750 #282777
split-complementary
#77274E #277728 #277677
monochromatic
#1B0912 #491830 #77274E #A5366C #C6528B
Accessibility & contrast
On white
9.61
#77274E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.18
#77274E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77274E
9.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77274E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77274E | 1.00 | 9.61 | 2.18 | 9.61 |
| #FFFFFF | 9.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343C4F
Deuteranopia (green-blind)
#4A4A4C
Tritanopia (blue-blind)
#802237
Achromatopsia (no color)
#454545
Design tokens & code
CSS
--color: #77274e; /* rgb */ color: rgb(119, 39, 78); /* oklch */ color: oklch(40.5% 0.119 353.6);
Tailwind
colors: {
custom: {
50: '#a1677f',
500: '#77274e',
950: '#000000',
},
}SCSS
$custom: #77274e; $custom-light: #a1677f; $custom-dark: #000000;
JSON
{
"hex": "#77274e",
"rgb": {
"r": 119,
"g": 39,
"b": 78
},
"hsl": {
"h": 330.75,
"s": 50.633,
"l": 30.98
},
"oklch": {
"l": 0.40548,
"c": 0.11919,
"h": 353.6
},
"luminance": 0.05923
}Semantic roles & 50–950 ramp
primary
#77274E
secondary
#51A97E
accent
#DA964E
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C