#77274D#77274D
#77274D is a dark, moderate pink. Relative luminance 0.059; OKLCH L 40.5% C 0.119 H 354.3°. Best body text is #FFFFFF at 9.63:1 contrast (WCAG AA passes).
Color values
| HEX | #77274D |
|---|---|
| RGB | rgb(119, 39, 77) |
| HSL | hsl(332, 51%, 31%) |
| HSV | hsv(332, 67%, 47%) |
| CMYK | cmyk(0%, 67.2%, 35.3%, 53.3%) |
| CIE-LAB | lab(29.18, 38.69, -4.63) |
| CIE-LCH | lch(29.18, 38.96, 353.18°) |
| OKLab | oklab(40.51% 0.1181 -0.0117) |
| OKLCH | oklch(40.51% 0.119 354.3) |
| XYZ | xyz(9.6734, 5.9099, 7.6510) |
| Luminance | 0.0591 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.41
Wine (survey)
#80013F
ΔE00 5.47
Reddish Purple
#910951
ΔE00 5.65
Velvet
#750851
ΔE00 5.71
Merlot
#730039
ΔE00 5.84
Mulberry
#920A4E
ΔE00 5.91
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77274D #277751
analogous
#772775 #77274D #772927
triadic
#77274D #4D7727 #274D77
tetradic
#77274D #757727 #277751 #292777
square
#77274D #757727 #277751 #292777
split-complementary
#77274D #277729 #277577
monochromatic
#1B0911 #49182F #77274D #A5366B #C65289
Accessibility & contrast
On white
9.63
#77274D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.18
#77274D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77274D
9.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77274D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77274D | 1.00 | 9.63 | 2.18 | 9.63 |
| #FFFFFF | 9.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343B4E
Deuteranopia (green-blind)
#4A4A4B
Tritanopia (blue-blind)
#802136
Achromatopsia (no color)
#454545
Design tokens & code
CSS
--color: #77274d; /* rgb */ color: rgb(119, 39, 77); /* oklch */ color: oklch(40.5% 0.119 354.3);
Tailwind
colors: {
custom: {
50: '#a2677e',
500: '#77274d',
950: '#000000',
},
}SCSS
$custom: #77274d; $custom-light: #a2677e; $custom-dark: #000000;
JSON
{
"hex": "#77274d",
"rgb": {
"r": 119,
"g": 39,
"b": 77
},
"hsl": {
"h": 331.5,
"s": 50.633,
"l": 30.98
},
"oklch": {
"l": 0.40509,
"c": 0.11869,
"h": 354.3
},
"luminance": 0.05909
}Semantic roles & 50–950 ramp
primary
#77274D
secondary
#51A97F
accent
#DA974E
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C