#77274B#77274B

#77274B is a dark, moderate pink. Relative luminance 0.059; OKLCH L 40.4% C 0.118 H 355.9°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#77274B
RGB	rgb(119, 39, 75)
HSL	hsl(333, 51%, 31%)
HSV	hsv(333, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 37%, 53.3%)
CIE-LAB	lab(29.11, 38.43, -3.41)
CIE-LCH	lch(29.11, 38.58, 354.93°)
OKLab	oklab(40.43% 0.1174 -0.0085)
OKLCH	oklch(40.43% 0.118 355.9)
XYZ	xyz(9.6038, 5.8820, 7.2848)
Luminance	0.0588 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77274B #277753

analogous

#772773 #77274B #772B27

triadic

#77274B #4B7727 #274B77

tetradic

#77274B #737727 #277753 #2B2777

square

#77274B #737727 #277753 #2B2777

split-complementary

#77274B #27772B #277377

monochromatic

#1B0911 #49182E #77274B #A53668 #C65286

Accessibility & contrast

On white

9.65

#77274B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#77274B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77274B

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77274B	#FFFFFF	#000000	##FFFFFF
##77274B	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353B4C

Deuteranopia (green-blind)

#4A4A49

Tritanopia (blue-blind)

#802036

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #77274b;
/* rgb */ color: rgb(119, 39, 75);
/* oklch */ color: oklch(40.4% 0.118 355.9);

Tailwind

colors: {
  custom: {
    50: '#a2677d',
    500: '#77274b',
    950: '#000000',
  },
}

SCSS

$custom: #77274b;
$custom-light: #a2677d;
$custom-dark: #000000;

JSON

{
  "hex": "#77274b",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 75
  },
  "hsl": {
    "h": 333,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.40433,
    "c": 0.11774,
    "h": 355.9
  },
  "luminance": 0.05881
}

Semantic roles & 50–950 ramp

primary

#77274B

secondary

#51A981

accent

#DA9B4E

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F0609

muted

#7F7A7B

Preview Lab

Preview with #77274B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →