#77273E#77273E
#77273E is a dark, moderate pink. Relative luminance 0.057; OKLCH L 40.0% C 0.113 H 6.2°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).
Color values
| HEX | #77273E |
|---|---|
| RGB | rgb(119, 39, 62) |
| HSL | hsl(343, 51%, 31%) |
| HSV | hsv(343, 67%, 47%) |
| CMYK | cmyk(0%, 67.2%, 47.9%, 53.3%) |
| CIE-LAB | lab(28.70, 36.93, 4.62) |
| CIE-LCH | lch(28.70, 37.22, 7.13°) |
| OKLab | oklab(39.99% 0.1125 0.0122) |
| OKLCH | oklch(39.99% 0.113 6.2) |
| XYZ | xyz(9.2035, 5.7219, 5.1763) |
| Luminance | 0.0572 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.58
Wine (survey)
#80013F
ΔE00 5.35
Bordeaux
#7B002C
ΔE00 5.78
Merlot
#730039
ΔE00 5.85
Red Purple
#820747
ΔE00 6.20
Red Wine
#8C0034
ΔE00 6.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77273E #277760
analogous
#772766 #77273E #773827
triadic
#77273E #3E7727 #273E77
tetradic
#77273E #667727 #277760 #382777
square
#77273E #667727 #277760 #382777
split-complementary
#77273E #277738 #276677
monochromatic
#1B090E #491826 #77273E #A53656 #C65273
Accessibility & contrast
On white
9.79
#77273E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.14
#77273E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77273E
9.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77273E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77273E | 1.00 | 9.79 | 2.14 | 9.79 |
| #FFFFFF | 9.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#383A3F
Deuteranopia (green-blind)
#4D4A3C
Tritanopia (blue-blind)
#821C30
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #77273e; /* rgb */ color: rgb(119, 39, 62); /* oklch */ color: oklch(40.0% 0.113 6.2);
Tailwind
colors: {
custom: {
50: '#a26673',
500: '#77273e',
950: '#000000',
},
}SCSS
$custom: #77273e; $custom-light: #a26673; $custom-dark: #000000;
JSON
{
"hex": "#77273e",
"rgb": {
"r": 119,
"g": 39,
"b": 62
},
"hsl": {
"h": 342.75,
"s": 50.633,
"l": 30.98
},
"oklch": {
"l": 0.39991,
"c": 0.1132,
"h": 6.2
},
"luminance": 0.05721
}Semantic roles & 50–950 ramp
primary
#77273E
secondary
#51A990
accent
#DAB24E
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100608
muted
#7F7A7B