#77273D#77273D

#77273D is a dark, moderate pink. Relative luminance 0.057; OKLCH L 40.0% C 0.113 H 7.0°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#77273D
RGB	rgb(119, 39, 61)
HSL	hsl(344, 51%, 31%)
HSV	hsv(344, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 48.7%, 53.3%)
CIE-LAB	lab(28.67, 36.83, 5.24)
CIE-LCH	lch(28.67, 37.20, 8.10°)
OKLab	oklab(39.96% 0.1121 0.0138)
OKLCH	oklch(39.96% 0.113 7)
XYZ	xyz(9.1763, 5.7110, 5.0331)
Luminance	0.0571 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77273D #277761

analogous

#772765 #77273D #773927

triadic

#77273D #3D7727 #273D77

tetradic

#77273D #657727 #277761 #392777

square

#77273D #657727 #277761 #392777

split-complementary

#77273D #277739 #276577

monochromatic

#1B090E #491825 #77273D #A53655 #C65272

Accessibility & contrast

On white

9.80

#77273D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#77273D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77273D

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77273D	#FFFFFF	#000000	##FFFFFF
##77273D	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#383A3D

Deuteranopia (green-blind)

#4D493B

Tritanopia (blue-blind)

#821C30

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #77273d;
/* rgb */ color: rgb(119, 39, 61);
/* oklch */ color: oklch(40.0% 0.113 7.0);

Tailwind

colors: {
  custom: {
    50: '#a26672',
    500: '#77273d',
    950: '#000000',
  },
}

SCSS

$custom: #77273d;
$custom-light: #a26672;
$custom-dark: #000000;

JSON

{
  "hex": "#77273d",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 61
  },
  "hsl": {
    "h": 343.5,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.39961,
    "c": 0.11298,
    "h": 7
  },
  "luminance": 0.0571
}

Semantic roles & 50–950 ramp

primary

#77273D

secondary

#51A991

accent

#DAB44E

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #77273D

Body copy rendered with the generated semantic roles for this colour.

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