#77273A#77273A

#77273A is a dark, moderate red. Relative luminance 0.057; OKLCH L 39.9% C 0.112 H 9.4°. Best body text is #FFFFFF at 9.83:1 contrast (WCAG AA passes).

Color values

HEX	#77273A
RGB	rgb(119, 39, 58)
HSL	hsl(346, 51%, 31%)
HSV	hsv(346, 67%, 47%)
CMYK	cmyk(0%, 67.2%, 51.3%, 53.3%)
CIE-LAB	lab(28.59, 36.52, 7.12)
CIE-LCH	lch(28.59, 37.21, 11.04°)
OKLab	oklab(39.87% 0.1109 0.0184)
OKLCH	oklch(39.87% 0.112 9.4)
XYZ	xyz(9.0977, 5.6796, 4.6194)
Luminance	0.0568 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77273A #277764

analogous

#772762 #77273A #773C27

triadic

#77273A #3A7727 #273A77

tetradic

#77273A #627727 #277764 #3C2777

square

#77273A #627727 #277764 #3C2777

split-complementary

#77273A #27773C #276277

monochromatic

#1B090D #491824 #77273A #A53650 #C6526E

Accessibility & contrast

On white

9.83

#77273A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#77273A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77273A

9.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77273A	#FFFFFF	#000000	##FFFFFF
##77273A	1.00	9.83	2.14	9.83
#FFFFFF	9.83	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#39393A

Deuteranopia (green-blind)

#4E4938

Tritanopia (blue-blind)

#821B2E

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77273a;
/* rgb */ color: rgb(119, 39, 58);
/* oklch */ color: oklch(39.9% 0.112 9.4);

Tailwind

colors: {
  custom: {
    50: '#a3666f',
    500: '#77273a',
    950: '#000000',
  },
}

SCSS

$custom: #77273a;
$custom-light: #a3666f;
$custom-dark: #000000;

JSON

{
  "hex": "#77273a",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 58
  },
  "hsl": {
    "h": 345.75,
    "s": 50.633,
    "l": 30.98
  },
  "oklch": {
    "l": 0.39873,
    "c": 0.11241,
    "h": 9.4
  },
  "luminance": 0.05678
}

Semantic roles & 50–950 ramp

primary

#77273A

secondary

#51A994

accent

#DAB94E

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #77273A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →