#77272F#77272F
#77272F is a dark, moderate red. Relative luminance 0.056; OKLCH L 39.6% C 0.112 H 18.0°. Best body text is #FFFFFF at 9.93:1 contrast (WCAG AA passes).
Color values
| HEX | #77272F |
|---|---|
| RGB | rgb(119, 39, 47) |
| HSL | hsl(354, 51%, 31%) |
| HSV | hsv(354, 67%, 47%) |
| CMYK | cmyk(0%, 67.2%, 60.5%, 53.3%) |
| CIE-LAB | lab(28.33, 35.54, 14.07) |
| CIE-LCH | lch(28.33, 38.22, 21.59°) |
| OKLab | oklab(39.59% 0.1062 0.0346) |
| OKLCH | oklch(39.59% 0.112 18) |
| XYZ | xyz(8.8472, 5.5794, 3.2998) |
| Luminance | 0.0558 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 2.97
Wine Red
#7B0323
ΔE00 4.81
Burgundy
#800020
ΔE00 5.36
Bordeaux
#7B002C
ΔE00 5.86
Red Wine
#8C0034
ΔE00 6.62
Claret
#680018
ΔE00 6.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77272F #27776F
analogous
#772757 #77272F #774727
triadic
#77272F #2F7727 #272F77
tetradic
#77272F #577727 #27776F #472777
square
#77272F #577727 #27776F #472777
split-complementary
#77272F #277747 #275777
monochromatic
#1B090B #49181D #77272F #A53641 #C6525E
Accessibility & contrast
On white
9.93
#77272F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#77272F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77272F
9.93:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77272F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77272F | 1.00 | 9.93 | 2.12 | 9.93 |
| #FFFFFF | 9.93 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.93 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B382F
Deuteranopia (green-blind)
#4F492D
Tritanopia (blue-blind)
#82172A
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77272f; /* rgb */ color: rgb(119, 39, 47); /* oklch */ color: oklch(39.6% 0.112 18.0);
Tailwind
colors: {
custom: {
50: '#a36667',
500: '#77272f',
950: '#000000',
},
}SCSS
$custom: #77272f; $custom-light: #a36667; $custom-dark: #000000;
JSON
{
"hex": "#77272f",
"rgb": {
"r": 119,
"g": 39,
"b": 47
},
"hsl": {
"h": 354,
"s": 50.633,
"l": 30.98
},
"oklch": {
"l": 0.3959,
"c": 0.11168,
"h": 18
},
"luminance": 0.05578
}Semantic roles & 50–950 ramp
primary
#77272F
secondary
#51A9A0
accent
#DACC4E
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#100606
muted
#7F7A7A