#77271F#77271F

#77271F is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.3% C 0.114 H 28.9°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).

Color values

HEX	#77271F
RGB	rgb(119, 39, 31)
HSL	hsl(5, 59%, 29%)
HSV	hsv(5, 74%, 47%)
CMYK	cmyk(0%, 67.2%, 73.9%, 53.3%)
CIE-LAB	lab(28.04, 34.47, 24.05)
CIE-LCH	lch(28.04, 42.03, 34.91°)
OKLab	oklab(39.29% 0.0995 0.055)
OKLCH	oklch(39.29% 0.114 28.9)
XYZ	xyz(8.5815, 5.4731, 1.9006)
Luminance	0.0547 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77271F #1F6F77

analogous

#771F43 #77271F #77531F

triadic

#77271F #1F7727 #271F77

tetradic

#77271F #43771F #1F6F77 #531F77

square

#77271F #43771F #1F6F77 #531F77

split-complementary

#77271F #1F7753 #1F4377

monochromatic

#180806 #461712 #77271F #A8372C #CE4F43

Accessibility & contrast

On white

10.03

#77271F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#77271F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77271F

10.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77271F	#FFFFFF	#000000	##FFFFFF
##77271F	1.00	10.03	2.09	10.03
#FFFFFF	10.03	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371E

Deuteranopia (green-blind)

#51491D

Tritanopia (blue-blind)

#831326

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77271f;
/* rgb */ color: rgb(119, 39, 31);
/* oklch */ color: oklch(39.3% 0.114 28.9);

Tailwind

colors: {
  custom: {
    50: '#a5665b',
    500: '#77271f',
    950: '#000000',
  },
}

SCSS

$custom: #77271f;
$custom-light: #a5665b;
$custom-dark: #000000;

JSON

{
  "hex": "#77271f",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 31
  },
  "hsl": {
    "h": 5.455,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.39286,
    "c": 0.1137,
    "h": 28.9
  },
  "luminance": 0.05472
}

Semantic roles & 50–950 ramp

primary

#77271F

secondary

#47A2AB

accent

#D4E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #77271F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →