#77271E#77271E
#77271E is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.3% C 0.114 H 29.5°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).
Color values
| HEX | #77271E |
|---|---|
| RGB | rgb(119, 39, 30) |
| HSL | hsl(6, 60%, 29%) |
| HSV | hsv(6, 75%, 47%) |
| CMYK | cmyk(0%, 67.2%, 74.8%, 53.3%) |
| CIE-LAB | lab(28.03, 34.42, 24.66) |
| CIE-LCH | lch(28.03, 42.34, 35.62°) |
| OKLab | oklab(39.27% 0.0991 0.0561) |
| OKLCH | oklch(39.27% 0.114 29.5) |
| XYZ | xyz(8.5685, 5.4679, 1.8323) |
| Luminance | 0.0547 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.08
Blood
#770001
ΔE00 5.84
Indian Red
#850E04
ΔE00 6.00
Crimson (survey)
#8C000F
ΔE00 6.03
Maroon
#800000
ΔE00 6.19
Red Brown
#8B2E16
ΔE00 6.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77271E #1E6E77
analogous
#771E42 #77271E #77541E
triadic
#77271E #1E7727 #271E77
tetradic
#77271E #42771E #1E6E77 #541E77
square
#77271E #42771E #1E6E77 #541E77
split-complementary
#77271E #1E7754 #1E4277
monochromatic
#180806 #461712 #77271E #A8372A #CF4F40
Accessibility & contrast
On white
10.03
#77271E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.09
#77271E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77271E
10.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77271E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77271E | 1.00 | 10.03 | 2.09 | 10.03 |
| #FFFFFF | 10.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D371D
Deuteranopia (green-blind)
#51491B
Tritanopia (blue-blind)
#831325
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #77271e; /* rgb */ color: rgb(119, 39, 30); /* oklch */ color: oklch(39.3% 0.114 29.5);
Tailwind
colors: {
custom: {
50: '#a5655a',
500: '#77271e',
950: '#000000',
},
}SCSS
$custom: #77271e; $custom-light: #a5655a; $custom-dark: #000000;
JSON
{
"hex": "#77271e",
"rgb": {
"r": 119,
"g": 39,
"b": 30
},
"hsl": {
"h": 6.067,
"s": 59.732,
"l": 29.216
},
"oklch": {
"l": 0.39271,
"c": 0.1139,
"h": 29.5
},
"luminance": 0.05467
}Semantic roles & 50–950 ramp
primary
#77271E
secondary
#46A1AB
accent
#D3E345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78