#77271B#77271B

#77271B is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.2% C 0.115 H 31.2°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#77271B
RGB	rgb(119, 39, 27)
HSL	hsl(8, 63%, 29%)
HSV	hsv(8, 77%, 47%)
CMYK	cmyk(0%, 67.2%, 77.3%, 53.3%)
CIE-LAB	lab(27.99, 34.27, 26.45)
CIE-LCH	lch(27.99, 43.29, 37.66°)
OKLab	oklab(39.23% 0.098 0.0593)
OKLCH	oklch(39.23% 0.115 31.2)
XYZ	xyz(8.5320, 5.4533, 1.6400)
Luminance	0.0545 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77271B #1B6B77

analogous

#771B3D #77271B #77551B

triadic

#77271B #1B7727 #271B77

tetradic

#77271B #3D771B #1B6B77 #551B77

square

#77271B #3D771B #1B6B77 #551B77

split-complementary

#77271B #1B7755 #1B3D77

monochromatic

#190806 #451710 #77271B #A93726 #D24E3A

Accessibility & contrast

On white

10.05

#77271B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#77271B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77271B

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77271B	#FFFFFF	#000000	##FFFFFF
##77271B	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D3719

Deuteranopia (green-blind)

#514918

Tritanopia (blue-blind)

#831225

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77271b;
/* rgb */ color: rgb(119, 39, 27);
/* oklch */ color: oklch(39.2% 0.115 31.2);

Tailwind

colors: {
  custom: {
    50: '#a56558',
    500: '#77271b',
    950: '#000000',
  },
}

SCSS

$custom: #77271b;
$custom-light: #a56558;
$custom-dark: #000000;

JSON

{
  "hex": "#77271b",
  "rgb": {
    "r": 119,
    "g": 39,
    "b": 27
  },
  "hsl": {
    "h": 7.826,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.39229,
    "c": 0.11456,
    "h": 31.2
  },
  "luminance": 0.05452
}

Semantic roles & 50–950 ramp

primary

#77271B

secondary

#429EAB

accent

#D1E642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77271B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →