#7726A4#7726A4
#7726A4 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.5% C 0.192 H 310.0°. Best body text is #FFFFFF at 8.08:1 contrast (WCAG AA passes).
Color values
| HEX | #7726A4 |
|---|---|
| RGB | rgb(119, 38, 164) |
| HSL | hsl(279, 62%, 40%) |
| HSV | hsv(279, 77%, 64%) |
| CMYK | cmyk(27.4%, 76.8%, 0%, 35.7%) |
| CIE-LAB | lab(33.96, 54.86, -51.99) |
| CIE-LCH | lch(33.96, 75.58, 316.54°) |
| OKLab | oklab(45.53% 0.1238 -0.1474) |
| OKLCH | oklch(45.53% 0.192 310) |
| XYZ | xyz(15.0004, 7.9888, 35.8666) |
| Luminance | 0.0799 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.33
Rebeccapurple
#663399
ΔE00 3.90
Darkmagenta
#8B008B
ΔE00 7.03
Darkviolet
#9400D3
ΔE00 7.33
Purple
#800080
ΔE00 7.75
Purple Blue
#5D21D0
ΔE00 7.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7726A4 #53A426
analogous
#3826A4 #7726A4 #A42692
triadic
#7726A4 #A47726 #26A477
tetradic
#7726A4 #A43826 #53A426 #2692A4
square
#7726A4 #A43826 #53A426 #2692A4
split-complementary
#7726A4 #92A426 #26A438
monochromatic
#2F0F41 #531A72 #7726A4 #9A37D1 #B368DC
Accessibility & contrast
On white
8.08
#7726A4 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#7726A4 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7726A4
8.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7726A4 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7726A4 | 1.00 | 8.08 | 2.60 | 8.08 |
| #FFFFFF | 8.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004CA7
Deuteranopia (green-blind)
#0051A1
Tritanopia (blue-blind)
#714464
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #7726a4; /* rgb */ color: rgb(119, 38, 164); /* oklch */ color: oklch(45.5% 0.192 310.0);
Tailwind
colors: {
custom: {
50: '#a369c0',
500: '#7726a4',
950: '#000000',
},
}SCSS
$custom: #7726a4; $custom-light: #a369c0; $custom-dark: #000000;
JSON
{
"hex": "#7726a4",
"rgb": {
"r": 119,
"g": 38,
"b": 164
},
"hsl": {
"h": 278.571,
"s": 62.376,
"l": 39.608
},
"oklch": {
"l": 0.45534,
"c": 0.19247,
"h": 310
},
"luminance": 0.07989
}Semantic roles & 50–950 ramp
primary
#7726A4
secondary
#85C264
accent
#E5427D
background
#FAF6FB
surface
#F4EBF7
border
#CEC6D0
text
#100712
muted
#7F7A81