#77268D#77268D
#77268D is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.9% C 0.171 H 318.1°. Best body text is #FFFFFF at 8.58:1 contrast (WCAG AA passes).
Color values
| HEX | #77268D |
|---|---|
| RGB | rgb(119, 38, 141) |
| HSL | hsl(287, 58%, 35%) |
| HSV | hsv(287, 73%, 55%) |
| CMYK | cmyk(15.6%, 73%, 0%, 44.7%) |
| CIE-LAB | lab(32.33, 50.01, -40.59) |
| CIE-LCH | lch(32.33, 64.41, 320.93°) |
| OKLab | oklab(43.86% 0.1271 -0.114) |
| OKLCH | oklch(43.86% 0.171 318.1) |
| XYZ | xyz(13.1079, 7.2318, 25.8996) |
| Luminance | 0.0723 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.71
Darkmagenta
#8B008B
ΔE00 4.58
Purple
#800080
ΔE00 4.60
Rebeccapurple
#663399
ΔE00 5.20
Darkish Purple
#751973
ΔE00 5.24
Warm Purple
#952E8F
ΔE00 6.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77268D #3C8D26
analogous
#43268D #77268D #8D2670
triadic
#77268D #8D7726 #268D77
tetradic
#77268D #8D4326 #3C8D26 #26708D
square
#77268D #8D4326 #3C8D26 #26708D
split-complementary
#77268D #708D26 #268D43
monochromatic
#260C2D #4E195D #77268D #A033BD #B95BD3
Accessibility & contrast
On white
8.58
#77268D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.45
#77268D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77268D
8.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77268D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77268D | 1.00 | 8.58 | 2.45 | 8.58 |
| #FFFFFF | 8.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004790
Deuteranopia (green-blind)
#2B4F8B
Tritanopia (blue-blind)
#763A57
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #77268d; /* rgb */ color: rgb(119, 38, 141); /* oklch */ color: oklch(43.9% 0.171 318.1);
Tailwind
colors: {
custom: {
50: '#a268af',
500: '#77268d',
950: '#000000',
},
}SCSS
$custom: #77268d; $custom-light: #a268af; $custom-dark: #000000;
JSON
{
"hex": "#77268d",
"rgb": {
"r": 119,
"g": 38,
"b": 141
},
"hsl": {
"h": 287.184,
"s": 57.542,
"l": 35.098
},
"oklch": {
"l": 0.43861,
"c": 0.17069,
"h": 318.1
},
"luminance": 0.07231
}Semantic roles & 50–950 ramp
primary
#77268D
secondary
#6CB857
accent
#E14768
background
#FAF6FA
surface
#F4EBF4
border
#CEC6CE
text
#0F0710
muted
#7F7A7F