#77268B#77268B

#77268B is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.7% C 0.169 H 318.9°. Best body text is #FFFFFF at 8.63:1 contrast (WCAG AA passes).

Color values

HEX	#77268B
RGB	rgb(119, 38, 139)
HSL	hsl(288, 57%, 35%)
HSV	hsv(288, 73%, 55%)
CMYK	cmyk(14.4%, 72.7%, 0%, 45.5%)
CIE-LAB	lab(32.20, 49.61, -39.57)
CIE-LCH	lch(32.20, 63.46, 321.42°)
OKLab	oklab(43.73% 0.1272 -0.111)
OKLCH	oklch(43.73% 0.169 318.9)
XYZ	xyz(12.9604, 7.1729, 25.1229)
Luminance	0.0717 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77268B #3A8B26

analogous

#45268B #77268B #8B266C

triadic

#77268B #8B7726 #268B77

tetradic

#77268B #8B4526 #3A8B26 #266C8B

square

#77268B #8B4526 #3A8B26 #266C8B

split-complementary

#77268B #6C8B26 #268B45

monochromatic

#250C2B #4E195B #77268B #A033BB #BA5AD2

Accessibility & contrast

On white

8.63

#77268B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#77268B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77268B

8.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77268B	#FFFFFF	#000000	##FFFFFF
##77268B	1.00	8.63	2.43	8.63
#FFFFFF	8.63	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#2C4E89

Tritanopia (blue-blind)

#773A56

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #77268b;
/* rgb */ color: rgb(119, 38, 139);
/* oklch */ color: oklch(43.7% 0.169 318.9);

Tailwind

colors: {
  custom: {
    50: '#a268ad',
    500: '#77268b',
    950: '#000000',
  },
}

SCSS

$custom: #77268b;
$custom-light: #a268ad;
$custom-dark: #000000;

JSON

{
  "hex": "#77268b",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 139
  },
  "hsl": {
    "h": 288.119,
    "s": 57.062,
    "l": 34.706
  },
  "oklch": {
    "l": 0.43725,
    "c": 0.16882,
    "h": 318.9
  },
  "luminance": 0.07172
}

Semantic roles & 50–950 ramp

primary

#77268B

secondary

#69B756

accent

#E04766

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77268B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →