#77263C#77263C

#77263C is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.8% C 0.114 H 7.4°. Best body text is #FFFFFF at 9.87:1 contrast (WCAG AA passes).

Color values

HEX#77263C
RGBrgb(119, 38, 60)
HSLhsl(344, 52%, 31%)
HSVhsv(344, 68%, 47%)
CMYKcmyk(0%, 68.1%, 49.6%, 53.3%)
CIE-LABlab(28.47, 37.19, 5.63)
CIE-LCHlch(28.47, 37.61, 8.61°)
OKLaboklab(39.81% 0.1132 0.0147)
OKLCHoklch(39.81% 0.114 7.4)
XYZxyz(9.1172, 5.6355, 4.8817)
Luminance0.0563 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#77263C #267761
analogous
#772664 #77263C #773826
triadic
#77263C #3C7726 #263C77
tetradic
#77263C #647726 #267761 #382677
square
#77263C #647726 #267761 #382677
split-complementary
#77263C #267738 #266477
monochromatic
#1A080D #491725 #77263C #A53553 #C75071

Accessibility & contrast

On white

9.87
#77263C on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.13
#77263C on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77263C
9.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##77263C#FFFFFF#000000##FFFFFF
##77263C1.009.872.139.87
#FFFFFF9.871.0021.001.00
#0000002.1321.001.0021.00
##FFFFFF9.871.0021.001.00

Color blindness preview

Protanopia (red-blind)
#38393C
Deuteranopia (green-blind)
#4D493A
Tritanopia (blue-blind)
#821A2F
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #77263c;
/* rgb */ color: rgb(119, 38, 60);
/* oklch */ color: oklch(39.8% 0.114 7.4);
Tailwind
colors: {
  custom: {
    50: '#a26671',
    500: '#77263c',
    950: '#000000',
  },
}
SCSS
$custom: #77263c;
$custom-light: #a26671;
$custom-dark: #000000;
JSON
{
  "hex": "#77263c",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 60
  },
  "hsl": {
    "h": 343.704,
    "s": 51.592,
    "l": 30.784
  },
  "oklch": {
    "l": 0.39805,
    "c": 0.11414,
    "h": 7.4
  },
  "luminance": 0.05634
}

Semantic roles & 50–950 ramp

primary
#77263C
secondary
#4FA991
accent
#DBB44D
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A

Preview Lab

Preview with #77263C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#77263C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva