#77263B#77263B

#77263B is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.8% C 0.114 H 8.2°. Best body text is #FFFFFF at 9.88:1 contrast (WCAG AA passes).

Color values

HEX#77263B
RGBrgb(119, 38, 59)
HSLhsl(344, 52%, 31%)
HSVhsv(344, 68%, 47%)
CMYKcmyk(0%, 68.1%, 50.4%, 53.3%)
CIE-LABlab(28.45, 37.08, 6.26)
CIE-LCHlch(28.45, 37.61, 9.58°)
OKLaboklab(39.78% 0.1128 0.0162)
OKLCHoklch(39.78% 0.114 8.2)
XYZxyz(9.0910, 5.6251, 4.7438)
Luminance0.0562 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#77263B #267762
analogous
#772663 #77263B #773926
triadic
#77263B #3B7726 #263B77
tetradic
#77263B #637726 #267762 #392677
square
#77263B #637726 #267762 #392677
split-complementary
#77263B #267739 #266377
monochromatic
#1A080D #491724 #77263B #A53552 #C7506F

Accessibility & contrast

On white

9.88
#77263B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.12
#77263B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77263B
9.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##77263B#FFFFFF#000000##FFFFFF
##77263B1.009.882.129.88
#FFFFFF9.881.0021.001.00
#0000002.1221.001.0021.00
##FFFFFF9.881.0021.001.00

Color blindness preview

Protanopia (red-blind)
#38393B
Deuteranopia (green-blind)
#4D4939
Tritanopia (blue-blind)
#821A2E
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #77263b;
/* rgb */ color: rgb(119, 38, 59);
/* oklch */ color: oklch(39.8% 0.114 8.2);
Tailwind
colors: {
  custom: {
    50: '#a36670',
    500: '#77263b',
    950: '#000000',
  },
}
SCSS
$custom: #77263b;
$custom-light: #a36670;
$custom-dark: #000000;
JSON
{
  "hex": "#77263b",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 59
  },
  "hsl": {
    "h": 344.444,
    "s": 51.592,
    "l": 30.784
  },
  "oklch": {
    "l": 0.39775,
    "c": 0.11394,
    "h": 8.2
  },
  "luminance": 0.05624
}

Semantic roles & 50–950 ramp

primary
#77263B
secondary
#4FA992
accent
#DBB64D
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A

Preview Lab

Preview with #77263B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#77263B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva