#77263B#77263B
#77263B is a dark, moderate pink. Relative luminance 0.056; OKLCH L 39.8% C 0.114 H 8.2°. Best body text is #FFFFFF at 9.88:1 contrast (WCAG AA passes).
Color values
| HEX | #77263B |
|---|---|
| RGB | rgb(119, 38, 59) |
| HSL | hsl(344, 52%, 31%) |
| HSV | hsv(344, 68%, 47%) |
| CMYK | cmyk(0%, 68.1%, 50.4%, 53.3%) |
| CIE-LAB | lab(28.45, 37.08, 6.26) |
| CIE-LCH | lch(28.45, 37.61, 9.58°) |
| OKLab | oklab(39.78% 0.1128 0.0162) |
| OKLCH | oklch(39.78% 0.114 8.2) |
| XYZ | xyz(9.0910, 5.6251, 4.7438) |
| Luminance | 0.0562 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 3.92
Bordeaux
#7B002C
ΔE00 5.15
Red Wine
#8C0034
ΔE00 5.72
Wine (survey)
#80013F
ΔE00 5.74
Merlot
#730039
ΔE00 6.20
Red Purple
#820747
ΔE00 6.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77263B #267762
analogous
#772663 #77263B #773926
triadic
#77263B #3B7726 #263B77
tetradic
#77263B #637726 #267762 #392677
square
#77263B #637726 #267762 #392677
split-complementary
#77263B #267739 #266377
monochromatic
#1A080D #491724 #77263B #A53552 #C7506F
Accessibility & contrast
On white
9.88
#77263B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#77263B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77263B
9.88:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77263B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77263B | 1.00 | 9.88 | 2.12 | 9.88 |
| #FFFFFF | 9.88 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.88 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#38393B
Deuteranopia (green-blind)
#4D4939
Tritanopia (blue-blind)
#821A2E
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77263b; /* rgb */ color: rgb(119, 38, 59); /* oklch */ color: oklch(39.8% 0.114 8.2);
Tailwind
colors: {
custom: {
50: '#a36670',
500: '#77263b',
950: '#000000',
},
}SCSS
$custom: #77263b; $custom-light: #a36670; $custom-dark: #000000;
JSON
{
"hex": "#77263b",
"rgb": {
"r": 119,
"g": 38,
"b": 59
},
"hsl": {
"h": 344.444,
"s": 51.592,
"l": 30.784
},
"oklch": {
"l": 0.39775,
"c": 0.11394,
"h": 8.2
},
"luminance": 0.05624
}Semantic roles & 50–950 ramp
primary
#77263B
secondary
#4FA992
accent
#DBB64D
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A