#77261E#77261E

#77261E is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.1% C 0.115 H 29.0°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#77261E
RGB	rgb(119, 38, 30)
HSL	hsl(5, 60%, 29%)
HSV	hsv(5, 75%, 47%)
CMYK	cmyk(0%, 68.1%, 74.8%, 53.3%)
CIE-LAB	lab(27.85, 34.89, 24.46)
CIE-LCH	lch(27.85, 42.61, 35.03°)
OKLab	oklab(39.14% 0.1006 0.0557)
OKLCH	oklch(39.14% 0.115 29)
XYZ	xyz(8.5361, 5.4031, 1.8215)
Luminance	0.0540 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77261E #1E6F77

analogous

#771E43 #77261E #77531E

triadic

#77261E #1E7726 #261E77

tetradic

#77261E #43771E #1E6F77 #531E77

square

#77261E #43771E #1E6F77 #531E77

split-complementary

#77261E #1E7753 #1E4377

monochromatic

#180806 #461612 #77261E #A8362A #CF4D40

Accessibility & contrast

On white

10.09

#77261E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#77261E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77261E

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77261E	#FFFFFF	#000000	##FFFFFF
##77261E	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C371D

Deuteranopia (green-blind)

#51481B

Tritanopia (blue-blind)

#831125

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77261e;
/* rgb */ color: rgb(119, 38, 30);
/* oklch */ color: oklch(39.1% 0.115 29.0);

Tailwind

colors: {
  custom: {
    50: '#a5655a',
    500: '#77261e',
    950: '#000000',
  },
}

SCSS

$custom: #77261e;
$custom-light: #a5655a;
$custom-dark: #000000;

JSON

{
  "hex": "#77261e",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 30
  },
  "hsl": {
    "h": 5.393,
    "s": 59.732,
    "l": 29.216
  },
  "oklch": {
    "l": 0.3914,
    "c": 0.11499,
    "h": 29
  },
  "luminance": 0.05402
}

Semantic roles & 50–950 ramp

primary

#77261E

secondary

#46A2AB

accent

#D5E345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77261E

Body copy rendered with the generated semantic roles for this colour.

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