#77261D#77261D

#77261D is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.1% C 0.115 H 29.5°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#77261D
RGB	rgb(119, 38, 29)
HSL	hsl(6, 61%, 29%)
HSV	hsv(6, 76%, 47%)
CMYK	cmyk(0%, 68.1%, 75.6%, 53.3%)
CIE-LAB	lab(27.84, 34.84, 25.06)
CIE-LCH	lch(27.84, 42.92, 35.73°)
OKLab	oklab(39.13% 0.1002 0.0568)
OKLCH	oklch(39.13% 0.115 29.5)
XYZ	xyz(8.5236, 5.3981, 1.7553)
Luminance	0.0540 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77261D #1D6E77

analogous

#771D41 #77261D #77531D

triadic

#77261D #1D7726 #261D77

tetradic

#77261D #41771D #1D6E77 #531D77

square

#77261D #41771D #1D6E77 #531D77

split-complementary

#77261D #1D7753 #1D4177

monochromatic

#190806 #461611 #77261D #A83629 #D04D3E

Accessibility & contrast

On white

10.10

#77261D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#77261D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77261D

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77261D	#FFFFFF	#000000	##FFFFFF
##77261D	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D371B

Deuteranopia (green-blind)

#51481A

Tritanopia (blue-blind)

#831024

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77261d;
/* rgb */ color: rgb(119, 38, 29);
/* oklch */ color: oklch(39.1% 0.115 29.5);

Tailwind

colors: {
  custom: {
    50: '#a56559',
    500: '#77261d',
    950: '#000000',
  },
}

SCSS

$custom: #77261d;
$custom-light: #a56559;
$custom-dark: #000000;

JSON

{
  "hex": "#77261d",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 29
  },
  "hsl": {
    "h": 6,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.39125,
    "c": 0.11518,
    "h": 29.5
  },
  "luminance": 0.05397
}

Semantic roles & 50–950 ramp

primary

#77261D

secondary

#45A1AB

accent

#D4E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77261D

Body copy rendered with the generated semantic roles for this colour.

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