#77254D#77254D
#77254D is a dark, vivid pink. Relative luminance 0.058; OKLCH L 40.3% C 0.122 H 353.9°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).
Color values
| HEX | #77254D |
|---|---|
| RGB | rgb(119, 37, 77) |
| HSL | hsl(331, 53%, 31%) |
| HSV | hsv(331, 69%, 47%) |
| CMYK | cmyk(0%, 68.9%, 35.3%, 53.3%) |
| CIE-LAB | lab(28.86, 39.59, -5.12) |
| CIE-LCH | lch(28.86, 39.91, 352.63°) |
| OKLab | oklab(40.27% 0.1209 -0.013) |
| OKLCH | oklch(40.27% 0.122 353.9) |
| XYZ | xyz(9.6094, 5.7820, 7.6297) |
| Luminance | 0.0578 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.14
Velvet
#750851
ΔE00 5.25
Wine (survey)
#80013F
ΔE00 5.30
Reddish Purple
#910951
ΔE00 5.48
Merlot
#730039
ΔE00 5.63
Mulberry
#920A4E
ΔE00 5.80
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77254D #25774F
analogous
#772576 #77254D #772625
triadic
#77254D #4D7725 #254D77
tetradic
#77254D #767725 #25774F #262577
square
#77254D #767725 #25774F #262577
split-complementary
#77254D #257726 #257677
monochromatic
#1A0811 #48162F #77254D #A6346B #C84E8A
Accessibility & contrast
On white
9.74
#77254D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.16
#77254D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77254D
9.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77254D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77254D | 1.00 | 9.74 | 2.16 | 9.74 |
| #FFFFFF | 9.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323B4E
Deuteranopia (green-blind)
#494A4B
Tritanopia (blue-blind)
#801F35
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #77254d; /* rgb */ color: rgb(119, 37, 77); /* oklch */ color: oklch(40.3% 0.122 353.9);
Tailwind
colors: {
custom: {
50: '#a2667e',
500: '#77254d',
950: '#000000',
},
}SCSS
$custom: #77254d; $custom-light: #a2667e; $custom-dark: #000000;
JSON
{
"hex": "#77254d",
"rgb": {
"r": 119,
"g": 37,
"b": 77
},
"hsl": {
"h": 330.732,
"s": 52.564,
"l": 30.588
},
"oklch": {
"l": 0.40267,
"c": 0.12163,
"h": 353.9
},
"luminance": 0.05781
}Semantic roles & 50–950 ramp
primary
#77254D
secondary
#4EA97D
accent
#DC964C
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C