#7724BD#7724BD

#7724BD is a mid, highly saturated violet. Relative luminance 0.089; OKLCH L 47.4% C 0.218 H 303.1°. Best body text is #FFFFFF at 7.58:1 contrast (WCAG AA passes).

Color values

HEX	#7724BD
RGB	rgb(119, 36, 189)
HSL	hsl(273, 68%, 44%)
HSV	hsv(273, 81%, 74%)
CMYK	cmyk(37%, 81%, 0%, 25.9%)
CIE-LAB	lab(35.71, 61.14, -64.03)
CIE-LCH	lch(35.71, 88.53, 313.68°)
OKLab	oklab(47.38% 0.1192 -0.1828)
OKLCH	oklch(47.38% 0.218 303.1)
XYZ	xyz(17.4218, 8.8578, 48.9261)
Luminance	0.0886 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7724BD #6ABD24

analogous

#2B24BD #7724BD #BD24B7

triadic

#7724BD #BD7724 #24BD77

tetradic

#7724BD #BD2B24 #6ABD24 #24B7BD

square

#7724BD #BD2B24 #6ABD24 #24B7BD

split-complementary

#7724BD #B7BD24 #24BD2B

monochromatic

#361056 #571A8A #7724BD #9643DB #B276E5

Accessibility & contrast

On white

7.58

#7724BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#7724BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7724BD

7.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7724BD	#FFFFFF	#000000	##FFFFFF
##7724BD	1.00	7.58	2.77	7.58
#FFFFFF	7.58	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053C1

Deuteranopia (green-blind)

#0054BA

Tritanopia (blue-blind)

#684E72

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7724bd;
/* rgb */ color: rgb(119, 36, 189);
/* oklch */ color: oklch(47.4% 0.218 303.1);

Tailwind

colors: {
  custom: {
    50: '#a56ad2',
    500: '#7724bd',
    950: '#000000',
  },
}

SCSS

$custom: #7724bd;
$custom-light: #a56ad2;
$custom-dark: #000000;

JSON

{
  "hex": "#7724bd",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 189
  },
  "hsl": {
    "h": 272.549,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.4738,
    "c": 0.2182,
    "h": 303.1
  },
  "luminance": 0.08858
}

Semantic roles & 50–950 ramp

primary

#7724BD

secondary

#9ACC70

accent

#EB3D8D

background

#FAF6FD

surface

#F4ECFA

border

#CEC7D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7724BD

Body copy rendered with the generated semantic roles for this colour.

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