#7724A8#7724A8

#7724A8 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.7% C 0.198 H 308.9°. Best body text is #FFFFFF at 8.07:1 contrast (WCAG AA passes).

Color values

HEX	#7724A8
RGB	rgb(119, 36, 168)
HSL	hsl(278, 65%, 40%)
HSV	hsv(278, 79%, 66%)
CMYK	cmyk(29.2%, 78.6%, 0%, 34.1%)
CIE-LAB	lab(34.01, 56.48, -54.32)
CIE-LCH	lch(34.01, 78.36, 316.12°)
OKLab	oklab(45.66% 0.1247 -0.1542)
OKLCH	oklch(45.66% 0.198 308.9)
XYZ	xyz(15.3051, 8.0111, 37.7782)
Luminance	0.0801 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7724A8 #55A824

analogous

#3524A8 #7724A8 #A82497

triadic

#7724A8 #A87724 #24A877

tetradic

#7724A8 #A83524 #55A824 #2497A8

square

#7724A8 #A83524 #55A824 #2497A8

split-complementary

#7724A8 #97A824 #24A835

monochromatic

#300E43 #531976 #7724A8 #9935D4 #B268DF

Accessibility & contrast

On white

8.07

#7724A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#7724A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7724A8

8.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7724A8	#FFFFFF	#000000	##FFFFFF
##7724A8	1.00	8.07	2.60	8.07
#FFFFFF	8.07	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DAC

Deuteranopia (green-blind)

#0051A5

Tritanopia (blue-blind)

#6F4566

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7724a8;
/* rgb */ color: rgb(119, 36, 168);
/* oklch */ color: oklch(45.7% 0.198 308.9);

Tailwind

colors: {
  custom: {
    50: '#a369c3',
    500: '#7724a8',
    950: '#000000',
  },
}

SCSS

$custom: #7724a8;
$custom-light: #a369c3;
$custom-dark: #000000;

JSON

{
  "hex": "#7724a8",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 168
  },
  "hsl": {
    "h": 277.727,
    "s": 64.706,
    "l": 40
  },
  "oklch": {
    "l": 0.45662,
    "c": 0.19833,
    "h": 308.9
  },
  "luminance": 0.08011
}

Semantic roles & 50–950 ramp

primary

#7724A8

secondary

#87C463

accent

#E8407E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7724A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →