#7724A4#7724A4

#7724A4 is a mid, vivid violet. Relative luminance 0.079; OKLCH L 45.4% C 0.195 H 310.2°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).

Color values

HEX	#7724A4
RGB	rgb(119, 36, 164)
HSL	hsl(279, 64%, 39%)
HSV	hsv(279, 78%, 64%)
CMYK	cmyk(27.4%, 78%, 0%, 35.7%)
CIE-LAB	lab(33.70, 55.61, -52.41)
CIE-LCH	lch(33.70, 76.42, 316.70°)
OKLab	oklab(45.35% 0.1255 -0.1486)
OKLCH	oklch(45.35% 0.195 310.2)
XYZ	xyz(14.9381, 7.8644, 35.8458)
Luminance	0.0786 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7724A4 #51A424

analogous

#3724A4 #7724A4 #A42491

triadic

#7724A4 #A47724 #24A477

tetradic

#7724A4 #A43724 #51A424 #2491A4

square

#7724A4 #A43724 #51A424 #2491A4

split-complementary

#7724A4 #91A424 #24A437

monochromatic

#2E0E40 #531972 #7724A4 #9A33D2 #B365DD

Accessibility & contrast

On white

8.16

#7724A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#7724A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7724A4

8.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7724A4	#FFFFFF	#000000	##FFFFFF
##7724A4	1.00	8.16	2.57	8.16
#FFFFFF	8.16	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CA7

Deuteranopia (green-blind)

#0050A1

Tritanopia (blue-blind)

#714363

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7724a4;
/* rgb */ color: rgb(119, 36, 164);
/* oklch */ color: oklch(45.4% 0.195 310.2);

Tailwind

colors: {
  custom: {
    50: '#a369c0',
    500: '#7724a4',
    950: '#000000',
  },
}

SCSS

$custom: #7724a4;
$custom-light: #a369c0;
$custom-dark: #000000;

JSON

{
  "hex": "#7724a4",
  "rgb": {
    "r": 119,
    "g": 36,
    "b": 164
  },
  "hsl": {
    "h": 278.906,
    "s": 64,
    "l": 39.216
  },
  "oklch": {
    "l": 0.4535,
    "c": 0.19455,
    "h": 310.2
  },
  "luminance": 0.07864
}

Semantic roles & 50–950 ramp

primary

#7724A4

secondary

#83C361

accent

#E7417B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7724A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →